Sökning: "Marketing and hotels"

Visar resultat 16 - 20 av 78 uppsatser innehållade orden Marketing and hotels.

  1. 16. Barriers to adopting mobile access solutions in hospitality organizations.

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :OLLI PIETILÄ; [2019]
    Nyckelord :;

    Sammanfattning : This study aims to investigate factors that affect the attitudes towards mobile access control solutions among decision-making units (DMUs) in hospitality organizations in Finland to identify perceived benefits and barriers to adoption of mobile solutions. The first mobile access control solution was introduced in the early 2000s and is used successfully in, for example, public transport and in offices. LÄS MER

  3. 17. Marknadsföring i sociala medier och electronic word-of-mouth inom hotellbranschen : En multipel fallstudie om hur hotell i Sverige använder marknadsföring i sociala medier och electronic word-of-mouth

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Madeleine Gaudence Gavinyika; Mariam Kanj; [2019]
    Nyckelord :Digital marketing; social media marketing; electronic word-of-mouth; brand awareness; hotel industry; Digital marknadsföring; marknadsföring i sociala medier; electronic word-of-mouth; varumärkeskännedom; hotellbranschen;

    Sammanfattning : This study investigates how hotels use social media marketing and electronic word-of-mouth to enhance hotel brand awareness and customer relations. The aim of this study is to examine how hotels use social media and electronic word-of-mouth to build and strengthen the hotel's brand awareness and the relationship between the hotel and customer. LÄS MER

  4. 18. Museums’ Responses to Tourism Sessonality : A Case Study in Umeå, Sweden

    Master-uppsats, Umeå universitet/Institutionen för geografi

    Författare :Sihan Wang; [2019]
    Nyckelord :tourism seasonality; museum; institutional analysis;

    Sammanfattning : In the tourism literature, seasonality issues are widely existing in almost every destination and well documented particularly in some case located where it is peripheral, and cold-weather. Hotels and entrepreneurs attracted most attention due to the negative effects of seasonality on their business. LÄS MER

  5. 19. Visit Swedens marknadsstrategier : En kandidatuppsats om Visit Swedens val av internationella marknader jämfört med de regionala DMO:s prioriteringar

    Kandidat-uppsats, Södertörns högskola/Turismvetenskap

    Författare :Adam Patko; Muhinde Issa; Belinda Geralf; [2019]
    Nyckelord :International markets; target groups; market segments; regional DMO:s; Visit Sweden´s Marketing; Internationella marknader; marknadssegment; regionala DMO:s; Visit Swedens marknadsföring;

    Sammanfattning : Huvudsyftet med denna uppsats är att förstå vad det finns för olika prioriteringar bland Visit Sweden och de regionala DMO:s när det kommer till en inriktning av den inkommande internationella turismen till Sverige. Vidare är vårt delsyfte att ta reda på hur samarbetet mellan Visit Sweden och de regionala destination managementorganisationer, s. LÄS MER

  7. 20. Where are you? : A qualitative investigation of self-service technology in the hotel industry

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sara Fredriksson; Anna Schmidt; [2019]
    Nyckelord :self-check-in; SST in the hotel industry; SST customer roles; attitude towards SST; value creation in SST encounters; SST co-production;

    Sammanfattning : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. LÄS MER