Sökning: "Marknadsföring gym"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden Marknadsföring gym.

  1. 1. TikToks kraft att påverka : En analys av företags övertalningsstrategier på TikTok

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Moa Jonsson; Lina Lindberg; [2023]
    Nyckelord :Marknadsföring; marknadskommunikation; övertalningsstrategier; TikTok; virtuella gemenskaper; multimodal kritisk diskursanalys; retorisk analys.;

    Sammanfattning : The study aims to reveal companies' persuasion strategies on TikTok. TikTok has shown to be an effective marketing tool and today consumers feel like they often overspend their money on stuff they can't afford. This context birthed the idea to our study. LÄS MER

  3. 2. Arnold är stark, Zlatan är bäst och Svensson är man : en text- och bildanalys av tidskrifter om mäns kroppsideal

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för idrottsvetenskap (ID)

    Författare :Carmen Walker; Ebba Karlsson; [2022]
    Nyckelord :Män; kroppsideal; mannens kropp; sinnesmarknadsföring; färgpsykologi; media; marknadsföring;

    Sammanfattning : As a further study of the authors' previous work on how the concept of body ideal is defined in gym culture and how body ideal affects the individual, the authors in this work have included media influence as a problem. The question that is answered is “How has the media portrayed the male body, then compared to now? (from 2010 onwards)” and ”How has the picture changed over time with similarities and differences?". LÄS MER

  4. 3. Covid-19 inverkan på marknadsföring : En fallstudie om hur Nordic Wellness och Studio Aktiverum har anpassat sin marknadsmix för att ta socialt ansvar

    Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Lindström Clara; Sallander Persson Tindra; [2021]
    Nyckelord :covid-19; marknadsföring; marketing mix; social media marketing; csr;

    Sammanfattning : There is no doubt that Covid-19 has affected the world on several different levels. However, it is less clear how the wellness industry has had to adapt to the Government's and the Public Health Agency's recommendations and restrictions. LÄS MER

  5. 4. "I feel proud when I close all rings on my Apple watch" - A qualitative study on gender differences, digital landscape, and late Millennials personal health within the fitness culture

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sara Gisslar; Linnéa Sundman; [2021]
    Nyckelord :Digital Landscape; Fitness Culture; Gender Differences; Hegemonic Masculinity; Personal Health;

    Sammanfattning : During the past years, fitness has seen a shift in trends, moving from collectivistic to individualistic reasons to exercise. Some researchers even go as far as describing the concept of "healthism" as an ideology of modern society, emphasizing the subordinate value of a fit and slender body as a metaphor for a successful life. LÄS MER

  7. 5. Getting Fit From The Living Room : A qualitative study on how the digitalization of fitness services have impacted the customer experience

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Jenny Månsson; [2021]
    Nyckelord :Customer experience; Customer journey; Touchpoints. Digitalization; Fitness industry; Fitness services.;

    Sammanfattning : Purpose The purpose of this study is to get insights in how the digitalization of fitness services has affected the customer experience, this with a focus on fitness services such as dance classes and PT-sessions online.  Theoretical background The theory has its foundation in both the customer journey where different touchpoints are perceived and the factors affecting the customer experience. LÄS MER