Sökning: "Means of Persuasion"

Visar resultat 16 - 20 av 40 uppsatser innehållade orden Means of Persuasion.

  1. 16. Aristotle on social media? : Investigating non-profit organizations’ usage of persuasive language in their posts on Twitter and Facebook

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för språk (SPR)

    Författare :Amanda Nelzén; [2018]
    Nyckelord :Aristotle’s triangle of rhetoric; ethos; pathos; logos; pathos; non-‘profit organizations; persuasive language; social media platforms;

    Sammanfattning : This study investigates how non-profit organizations market their organizations and persuades their audience on two different social media platforms. The aim is to examine four non-profit organizations’ use of persuasive language in their Facebook and Twitter posts.  in their Facebook and Twitter posts on their social media pages. LÄS MER

  3. 17. Make America Great Again - A Rhetorical Discourse Analysis of Donald Trump's Immigration Speech

    Magister-uppsats, Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Författare :Diana Sarbast; [2017]
    Nyckelord :Donald Trump; immigration; speech; discourse; rhetoric;

    Sammanfattning : The purpose of this thesis is to examine Donald Trump’s Immigration speech that was held September 1, 2016, in Phoenix, Arizona. The speech was a part of his campaign before he was elected president of America. The focus will be on how Donald Trump represents immigrants and talks about immigration. LÄS MER

  4. 18. The strategic use of rhetorical proofs in transformational advertising : A case study about SAS’ ‘We Are Travelers’

    Magister-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Alexander Gårdemyr; Mads Kiholm; [2017]
    Nyckelord :SAS; We Are Travelers; advertising; transformational advertising; rhetoric; persuasion;

    Sammanfattning : Whether classifying an advertisement as informational, transformational or a mix of both comes down to the message strategy and for it to be successful it essentially needs to be persuasive. In order to persuade consumers one must turn to rhetorical theory (Phillips & McQuarrie, 2004). LÄS MER

  5. 19. Why an individual investigation of smog aroused public engagement : a rhetorical analysis of Under the dome

    Master-uppsats, SLU/Dept. of Urban and Rural Development

    Författare :Yan Lin; [2017]
    Nyckelord :smog; rhetorical analysis; identification; source credibility; investigative journalism;

    Sammanfattning : In 2015, Chai Jing’s film, Under the Dome: Investigating China’s Smog, was issued online and soon gathered two hundred millions of views only within 48 hours. The unprecedented diffusion of Under the Dome suggests a successful communication case for an environmental topic in terms of the extensive attention and heated discussion it brought about, as well as its potential influence in raising the public awareness and policy-making. LÄS MER

  7. 20. Discourse and Language in Marketing Communication, with Specific Regard to the Fear of Social Exclusion. A Single Case Study on Apple Inc.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Andrea Lo Dolce; Alan Ryan; [2016]
    Nyckelord :Fear in Advertising; Social Exclusion; Critical Discourse Analysis; Means of Persuasion; Marketing Communication; Apple.; Business and Economics;

    Sammanfattning : The purpose of this study is to analyse the communication of Apple to illustrate how social exclusion is used to produce fear, and how it has played the role as a means of persuasion in a constructed reality. In the present investigation process the researchers have taken a critical stance. LÄS MER