Sökning: "Professional Team Sports"

Visar resultat 1 - 5 av 46 uppsatser innehållade orden Professional Team Sports.

  1. 1. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Olle Ahlberg; Adam Palm; [2023-07-03]
    Nyckelord :Personal brands; brand equity; sports marketing; track and field;

    Sammanfattning : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. LÄS MER

  3. 2. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :William Nordlund; Mattias Johansson; [2023-07-03]
    Nyckelord :Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Sammanfattning : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. LÄS MER

  4. 3. Den sjätte utespelaren - kognition : En kvantitativ studie om exekutiva funktionerna hos ishockeyspelare

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för hälsa, lärande och teknik

    Författare :Karl Sjöblom; [2023]
    Nyckelord :executive functions; ice hockey; sports; cognitive tests; exekutiva funktioner; ishockey; idrott; kognitiva tester;

    Sammanfattning : Historiskt sett har forskning fokuserat på de fysiska förmågorna inom idrott. På senare tid har forskare dock börjat att intressera sig mer för de kognitiva aspekterna inom idrott, framför allt inom lagsport. LÄS MER

  5. 4. Talangidentifiering – Frånförsta kontakt till signeratkontrakt. : En intervjustudie angåendefotbollstränares och ledares syn påtalangidentifiering inomStockholmsdistrikt.

    Kandidat-uppsats, Umeå universitet/Pedagogiska institutionen

    Författare :Alexander Stillwell; Carl-Johan Söderberg; [2023]
    Nyckelord :Talent identification; talent critera; football; coaches; selection; Talangidentifiering; talangkriterier; fotboll; tränare; selektering;

    Sammanfattning : Talent identification and selection, a constant ongoing process in sports worldwide. It’s one of the keyfactors to how children become professional athletes but can also be a factor to why children quit sports.The purpose of this study was to provide knowledge about what is required for talent identification andselection in youth football. LÄS MER

  7. 5. Accounting and the Dark Side of Passionate Interest - The Case of a Swedish Elite Women's Football Team

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Tova Isberg; Jessica Kollberg; [2023]
    Nyckelord :Sports; Women s football; Passionate interest; Institutional logics;

    Sammanfattning : This thesis examines the interrelationship between accounting practices and the coexistence of multiple institutional logics in a Swedish elite women's football team. While previous studies have investigated the nexus of accounting and sports, the perspective of a female sports organization remains unexplored. LÄS MER