Sökning: "Purchase Behaviour"

Visar resultat 21 - 25 av 328 uppsatser innehållade orden Purchase Behaviour.

1. 21. CSR AND PURCHASE BEHAVIOUR : A Quantitative Study on The Impact of Various CSR Dimensions on Customer Purchase Behaviour

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Muhammad Tareq Ajji; [2023]
   Nyckelord :;

   Sammanfattning : abstract  Date:                                                           [2023-01-04] Level:                                                         Bachelor/Master thesis in Business Administration, 15 cr  Institution:                                             School of Business, Society and Engineering, Mälardalen University  Authors:                                                   Muhammad Tareq Ajji                                                                                                  (97/01/30)                              Title:                                                            CSR and Purchase Behaviour- A Quantitative Study on The Impact of      various CSR Dimensions on Customer Purchase Behaviour Supervisor:                                             Ali Farashah  Keywords:                                                CSR dimensions, Legal CSR, Ethical CSR, Environmental CSR, Social CSR, Purchase Behaviour Research questions                                              1- What kind of impact do different dimensions of CSR activities (Legal, Ethical, Environmental, and Social) have on customers’ purchase behaviour in car & IT industries?  2- Which of the dimensions is the most effective?  3- Is the pattern the same between these two types of industries?   Purpose:                                                    This paper focuses on the car & IT industries. The primary goal is to examine the effect of various CSR dimensions on customer purchase behavior. LÄS MER

3. 22. Hur kan Möbelföretag Arbeta för att Utvecklas med Digitaliseringen? : Hur kan showrooms och AR som tillägg till e-handel bidra till att företag inom möbelbranschen kan uppnå fördelar och utvecklas med digitaliseringen?

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Wilma Boberg; Lisa Henriksson; Sonja Blomstermo; [2023]
   Nyckelord :Detaljhandeln; möbelbranschen; digitalisering; e-handel; showrooms; Augmented Reality; AR; köpintentioner;

   Sammanfattning : Abstract Datum: 2023-01-12 Nivå: Kandidatuppsats i Företagsekonomi, 15 högskolepoäng Institution: Akademin för Ekonomi, Samhälle och Teknik, Mälardalens Universitet. Författare: Sonja Blomstermo, Wilma Boberg, Lisa Henriksson  Titel: Hur kan Möbelföretag Arbeta för att Utvecklas med Digitaliseringen? Handledare: Sara Melén Hånell Nyckelord: Detaljhandeln, möbelbranschen, digitalisering, e-handel, showrooms, Augmented Reality (AR), köpintentioner. LÄS MER

4. 23. Judging Books by Their Cover: A quantitative study on how media consumption influences purchase decision for culturally acclaimed books

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Casiana Oancea; Ashwathi Pillai; [2023]
   Nyckelord :Customer behaviour; Purchase intention; Media consumption; Book purchase intention;

   Sammanfattning : This thesis investigates book readers and factors that affect their purchase intention towards physical books with different attributes. Books have a vast variety which makes them attractive to a lot of different personalities. LÄS MER

5. 24. Gamifying sustainability : A qualitative study on how gamified services can create a sustainable purchase behaviour among women.

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Marcus Rundlöf; Victoria Öberg; [2023]
   Nyckelord :Consumer behavour; Marketing;

   Sammanfattning : Gamification, defined as the application of game elements in a non-game environment,has in recent years gained significant influence as a favourable marketing strategy. Gamified services can be found in a variety of markets, ranging from education to wellness, and have the ability to transform low involvement purchases into high ones. LÄS MER

7. 25. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Abel Kebede; Zunair Shafique; [2023]
   Nyckelord :Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Sammanfattning : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. LÄS MER