Sökning: "Purchase Behaviour"

Visar resultat 16 - 20 av 328 uppsatser innehållade orden Purchase Behaviour.

  1. 16. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    L1-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Xinying Liu; Zirong Wang; [2023]
    Nyckelord :Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Sammanfattning : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. LÄS MER

  3. 17. Liten tuva stjälper ofta stort lass : En studie om hur varnande berättelser kan utformas för att påverka unga vuxnas attityder till konsumtionskrediter

    Kandidat-uppsats, Mälardalens universitet/Akademin för innovation, design och teknik

    Författare :Lovisa Vestling; [2023]
    Nyckelord :information design; storytelling; narrative persuasion; narrative impact; consumer credit; over-indebtedness; public communication campaign; informationsdesign; berättarteknik; narrativ övertalning; narrativ påverkan; konsumtionskredit; överskuldsättning; offentlig kommunikationskampanj;

    Sammanfattning : The behaviour of taking out unsecured loans to purchase goods or services is in danger of causing over-indebtedness, especially among young adults. The lending of consumer credits is closely associated with inadequate creditworthiness assessments as well as high interest rates, which implicates that borrowers with narrow margins are granted loans that they are later unable to repay. LÄS MER

  4. 18. Sociala faktorers påverkan på köpintention : En kvantitativ undersökning på hedoniskt värde inom spelet League of Legends

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Veronica Ortega Jönsson; Emil Tyssling Engström; [2023]
    Nyckelord :Virtual products; Hedonic value; Social ties; Social identity; PLS-SEM; buyer behaviour.; Virtuella produkter; Hedoniskt värde; Sociala band; Social identitet; PLS-SEM; Köpbeteende.;

    Sammanfattning : Flera olika typer av virtuella produkter växer i popularitet och värde i människors ögon. Inomden digitala spelvärlden spenderas en hög andel pengar på virtuella produkter som inte har ettfunktionellt syfte. LÄS MER

  5. 19. The role of shopping motivations on sustainable consumer behaviour in the fast fashion clothing industry

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Ezgi Tekergül; Anna Frederique Leonie Koning; [2023]
    Nyckelord :sustainability; fast fashion; clothing; consumer behaviour; sustainable consumer behaviour; shopping motivations;

    Sammanfattning : The purpose of this study was to better understand how consumers of fast fashion clothing with different shopping motivations consider sustainability during their purchase. The different shopping motivations are hedonic and utilitarian, which are respectively the emotion of shopping and the function of shopping. LÄS MER

  7. 20. Adoption challenges for wearable devices by the Indian healthcare providers : A case study on healthcare providers using wearables in India

    Master-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

    Författare :Raghwendra Kumar Singh; Sourabh Kumar Jaiswal; [2023]
    Nyckelord :Healthcare Providers; Wearables; Adoption; TAM; TPB;

    Sammanfattning : Background: The rapid advancements in technology to measure different bodily functions have enabled normal person to measure various biological values of a body such as a heartbeat, calories, blood pressure, and more. These measurements can help healthcare providers provide better disease assessment, but what are the challenges that make it difficult for healthcare providers to adopt such devices? Purpose: This thesis investigates the challenges that healthcare providers face in adopting wearable devices. LÄS MER