Sökning: "offentlig kommunikationskampanj"

Hittade 2 uppsatser innehållade orden offentlig kommunikationskampanj.

  1. 1. Liten tuva stjälper ofta stort lass : En studie om hur varnande berättelser kan utformas för att påverka unga vuxnas attityder till konsumtionskrediter

    Kandidat-uppsats, Mälardalens universitet/Akademin för innovation, design och teknik

    Författare :Lovisa Vestling; [2023]
    Nyckelord :information design; storytelling; narrative persuasion; narrative impact; consumer credit; over-indebtedness; public communication campaign; informationsdesign; berättarteknik; narrativ övertalning; narrativ påverkan; konsumtionskredit; överskuldsättning; offentlig kommunikationskampanj;

    Sammanfattning : The behaviour of taking out unsecured loans to purchase goods or services is in danger of causing over-indebtedness, especially among young adults. The lending of consumer credits is closely associated with inadequate creditworthiness assessments as well as high interest rates, which implicates that borrowers with narrow margins are granted loans that they are later unable to repay. LÄS MER

  3. 2. Closing the gap : How the European Union turns to communication to engage the citizens in the elections

    Master-uppsats, Uppsala universitet/Teologiska institutionen

    Författare :Daniela Brandel; [2016]
    Nyckelord :Communication campaign; Democratic deficit; European Commission; European elections 2014; European idea; European identity; European Parliament; European Union; EU; Public communication; Strategic communication; Demokratiskt underskott; Europatanken; Europaparlamentet; Europavalet 2014; Europeisk identitet; Europeiska kommissionen; Europeiska unionen; EU; Kommunikationskampanj; Offentlig kommunikation; Strategisk kommunikation;

    Sammanfattning : This essay proceeds from the hypothesis that the strategic communication of the European Union is influenced by the will to solve the democratic deficit and that the concept of the European idea has become a message in the public communication of the EU. It examines how the European project’s challenges with the democratic deficit are reflected in the EU’s usage of public communication and how the EU uses strategic communication to enhance the European idea. LÄS MER