Sökning: "Relationship and Network in Online B2B Business"

Hittade 4 uppsatser innehållade orden Relationship and Network in Online B2B Business.

  1. 1. Automotive Fleet Sales Management

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Jakob Olsson; Gustav Westling; [2016]
    Nyckelord :Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Sammanfattning : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. LÄS MER

  3. 2. Relationship and Network in Online B2B Business

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Fan Zhao; Yu Deng; Xuan Qin; [2016]
    Nyckelord :Online business; relationship; network; IMP group; dynamic and technology focus.;

    Sammanfattning : Nowadays a new businesses form, online business occurred, which helps companies to improve their working efficiency in managing risks and allocating resources. Relationship and network are essential for understanding online business, which can help firms to reduce costs by outsourcing, and to increase efficiency by sharing information with cooperators. LÄS MER

  4. 3. D i g i t a l i z a t i o n a n d N e w B u y e r B e h a v i o r i s C h a n g i n g B 2 B R e l a t i o n s h i p M a r k e t i n g

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Tobias Olsson; Emil Uhlin; [2015]
    Nyckelord :Information; relationship marketing; content marketing; cross-sales; marketing automation; lead scoring; predictive analysis; data-driven analysis; buyer insight.; Technology and Engineering;

    Sammanfattning : Problem definition: The increasingly informed customer will lead to an even greater demand for expertise and knowledge of marketers. Firms need to find new ways to utilize the informed customer as a co-creator of value by more proficiently analyzing behavior, both online and offline. LÄS MER

  5. 4. Social media use in B2B. A study on how social media is used in the initial phase of building relationships.

    Master-uppsats, Företagsekonomiska institutionen

    Författare :Nicole Kvick-Nastaj; Daisy Poblete; [2013]
    Nyckelord :B2B; relationships; relationship building; attraction; social media;

    Sammanfattning : There has been scarce research into the topic of B2B in the context of social media. Due to this, the aim of this study was to explore how social media is used within B2B in the initial phase of building relationships. LÄS MER