Sökning: "Self-enhancement"

Visar resultat 1 - 5 av 11 uppsatser innehållade ordet Self-enhancement.

1. 1. Tiktok: a modern spotlight on emerging artists : Understanding why and how TikTok users take partin viral behaviors towards musical artists on the platform

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Irfan Okanovic; Trouchaud Agnès; [2023]
   Nyckelord :;

   Sammanfattning : This master's thesis aims to explore why and how TikTok users engage in viral behavior towards music artists' videos. The study addresses the gap in knowledge in this area and seeks to identify the factors and categories of virality for music artists on TikTok. LÄS MER

3. 2. En ekokritisk analys av hur A Short Hike tränar spelaren i hållbara värderingar

   Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Manfred Dahl; Felix Wallin; [2023]
   Nyckelord :spel; hållbara värderingar; Self-transcendence; Self-enhancement;

   Sammanfattning : The world is facing an ecological crisis, and it is essential that we transition to a sustainable culture and sustainable behavior. At the same time, the gaming industry produces games that largely contradict these principles. LÄS MER

4. 3. De direkta och indirekta effekterna avvärderingar på stödet för europeisk integration

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Alan Isi; [2022]
   Nyckelord :European integration; value type; Schwartz; benevolence; universalism; power; achievement; values; welfare.; Europeisk integration; värderingstyp; Schwartz; benevolence; universalism; power; achievement; värderingar; välfärd;

   Sammanfattning : Tidigare studier har noterat att svenska folkets motstånd mot fördjupad europeisk integration kan härledas från deras värnandet av välfärdsstaten. Ytterligare studier har funnit att prioriteringen av vissa mänskliga värderingar leder till att individen värderar välfärdsstaten i högre utsträckning. LÄS MER

5. 4. Why Recommend Cashless - A Quant Study Exploring The Determinants of The Intention To Recommend Mobile Payment System

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sana Rehman; Amna Asad; [2021]
   Nyckelord :Mobile payment system; word-of-mouth; recommendation intention; cashless payments; technology spread; Business and Economics;

   Sammanfattning : The purpose of this thesis is to explore antecedents of recommendation intention for the mobile payment system. The research design was cross-sectional, thus allowing to make associations and patterns. Further, structural equation modeling is used to analyze the relationships between the antecedents and intention formation. LÄS MER

7. 5. The better the purpose, the stronger the business?

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Hanna Rondahl; Matilda Blomqvist; [2020]
   Nyckelord :Company purpose; Corporate purpose; CSR communication; Perceived authenticity; Value theory;

   Sammanfattning : The authors of this paper introduce four consumer value clusters (self-transcendence, self-enhancement, openness to change and conservation) as independent variables in a multiple linear regression analysis in order to investigate and clarify the process that leads customers to form their reactions after being exposed to a company purpose within the outdoor clothing category. The authors test a model that proves that consumers tend to have more positive reactions, in terms of (1) brand attitude, (2) purchase intention and (3) word-of-mouth intention, after being exposed to a company purpose, controlling for all other factors. LÄS MER