Sökning: "Service Dominant Logic"

Visar resultat 16 - 20 av 148 uppsatser innehållade orden Service Dominant Logic.

1. 16. All Aboard the AI Express : An Exploratory Study on AI Implementation for Enhanced Digital Servitization from an S-D Logic Perspective

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Fanny Johansson; [2023]
   Nyckelord :Artificial Intelligence AI ; Digital Servitization; Service-Dominant S-D Logic; Value-adding Services; Co-Development; B2B Marketing;

   Sammanfattning : Background: To remain competitive in Industry 4.0, B2B suppliers must develop new and increasingly advanced digital services by incorporating AI. However, although being of interest to practitioners, academic research on successful AI implementation in B2B functional domains is lacking. LÄS MER

3. 17. Digitala mellanhänder – hjälp eller fallgrop i den svenska restaurangbranschen? : En kvalitativ studie om mellanhänders påverkan på kundengagemang och värdeskapande

   Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Emelie Sundin; [2023]
   Nyckelord :Customer engagement; Value co-creation; Service dominant logic; Restaurant; Digitala mellanhänder; Foodora;

   Sammanfattning : Digitalisering har gjort att många företag behövt anpassa sin verksamhet mot utvecklingen på marknaden. Plattformar, i form av digitala mellanhänder, har i sin tur tagit ett större spelrum genom att erbjuda företag fördelar som bredare kundbas och ökad synlighet för att bli del av deras nätverk. LÄS MER

4. 18. Innovation Diffusion from the Service-Dominant Logic: The case of the Metaverse

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Abdul Aziz Sukkar; Rabih darwish; [2022-08-02]
   Nyckelord :institutional work; service-dominant logic; innovation diffusion; metaverse; service ecosystems;

   Sammanfattning : This paper aims to examine the diffusion of innovation as a collective endeavour of actors, more specifically, market disruptors. Drawing on service-dominant (S-D) logic and service ecosystems perspective, innovation is conceptualised as a process of altering the set of interrelated institutions – long-lasting rules, norms, values and beliefs – that coordinate and govern value cocreation and resource integration practices. LÄS MER

5. 19. TikTok and Spotify Two Music Industry Giants A Qualitative Study About Platform Complementarity

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Anna Johansson; Estella Wesslau; [2022]
   Nyckelord :Platforms; Complementarity; Service-dominant logic; Music industry; Coopetition;

   Sammanfattning : Platforms have become increasingly important to many industries and the economy in general. Hitherto, most platform literature has focused on network externalities, suggesting a winner-takes-it-all scenario. LÄS MER

7. 20. Service dominant logic for actor-to-actor co-creation of value and sustainability outcomes : case studies of five actors in the Swedishlegume industry

   Master-uppsats, SLU/Dept. of Forest Economics

   Författare :Eric Lwin; [2022]
   Nyckelord :collaboration; innovation; service ecosystem; institutional logic; business administration;

   Sammanfattning : Shifts to less energy intensive diets based on plant protein are necessary to meet the food demands of 2050. High protein crops such as legumes are a solution that confers farm-level and societal benefits. However, Sweden lacks the physical, societal, and political infrastructure needed for improved production and consumption. LÄS MER