Sökning: "Social media influencer SMI"

Visar resultat 21 - 23 av 23 uppsatser innehållade orden Social media influencer SMI.

  1. 21. How Does Intrinsic Motivation Moderate The Effect of honThe Sustained Use of Wearable Fitness Technology? : A Quantitative Study

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Rasmus Eriksson; Jonas Kose; Antonio Tacke; [2017]
    Nyckelord :​Influencer marketing; social media marketing; WOM; communication; SMI;

    Sammanfattning : Background: ​The use of influencers in social media has become a popular strategy in online marketing. The theoretical field is originally derived from communication and word-of-mouth where certain individuals possess the ability to influence others. LÄS MER

  3. 22. Choosing the right social media influencer. : A quasi-experiment to explore the impact of influencers’ different characteristics.

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Alexander Brorsson; Valery Plotnikova; [2017]
    Nyckelord :;

    Sammanfattning : Background: The use of influencers in social media has become a popular strategy in online marketing. The theoretical field is originally derived from communication and word-of-mouth where certain individuals possess the ability to influence others. LÄS MER

  4. 23. Social media influencers : En kvalitativ studie om hur konsumenter uppfattar social media influencers och företagssponsrade inlägg

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Jessica Erstadius; Johanna Larsson; [2016]
    Nyckelord :SMI; sociala medier; influencer; corporate-sponsored posts; trust; attitudes; credibility; SMI; sociala medier; influencer; företagssponsrade inlägg; förtroende; trovärdighet; attityder;

    Sammanfattning : Abstract As the media intensity increases, it becomes more difficult for companies to obtain people's attention, and a risk that the message will pass its target audience arises. Social media has generated new possibilities for companies to be able to profile their message and reach specific target audiences. LÄS MER