Sökning: "Social media influencer SMI"

Visar resultat 16 - 20 av 23 uppsatser innehållade orden Social media influencer SMI.

1. 16. How authentic is authenticity on Instagram: a Swedish social media influencer and social media follower perspective

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Matilda Elisabeth Matthys; [2020]
   Nyckelord :Social media influencer marketing; Social media influencer SMI ; Social media follower; Authenticity; Paid collaborations; Strategic communication; Marketing; Branding; Social Sciences;

   Sammanfattning : Companies are spending more money on the SMI marketing strategy than ever. Research does however show that SMIs are viewed as sellouts doing collaborations for personal profit. Hence it is questionable for how authenticity (the number one thing people look for before making a purchase) is perceived and communicated. LÄS MER

3. 17. A qualitative content analysis of social media influencers' credibility

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Louise Jurgell; Ida Davidsson; Isabelle Nilsson; [2019]
   Nyckelord :Influencer; Credibility; SMI;

   Sammanfattning : The purpose of this thesis was to explore how concepts of credibility relate to each other in the context of SMIs. SMIs are individuals who use their social media channels to create their own content and communicate with their followers, partly for marketing purposes. LÄS MER

4. 18. Entrepreneurs of Social Media : How Social Media Influencers differ from other Social Media Users

   Magister-uppsats, Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Centre for Family Entrepreneurship and Ownership (CeFEO); Jönköping University/IHH, Media, Management and Transformation Centre (MMTC)

   Författare :Janet Temitope Adenola; [2019]
   Nyckelord :Social media influencers; SMI; Social media users; Entrepreneurship; EO; Entrepreneurial Orientation; IEO; Individual entrepreneurial orientation; personality traits; Entrepreneurship; Social media entrepreneurs; Entrepreneurs; SMI; Social media influencers; EO;

   Sammanfattning : Background:  Over the years, traditional entrepreneurs started businesses due to either pull or push factors within their environments. Research has been carried out in profiling different types of entrepreneurs and their characteristics. LÄS MER

5. 19. “This post is a paid sponsorship” Do we care? : How consumers perceive brands when social media influencers disclose paid partnerships

   Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

   Författare :Anton Phan; Sinem Yedic; [2018]
   Nyckelord :Social media influencer SMI ; consumer brand perception; marketing regulations; influence of SMIs; content; trust; truthfulness;

   Sammanfattning : An over-commercialized society has made consumers prefer the opinions of influential people in online settings. Companies have a harder time reaching consumers and therefore turn to social media influencers (SMIs) for exposure. LÄS MER

7. 20. Social Media Influencers : Vad tycker dagens kvinnor?

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Nima Kadivar; Lina Eek Branzell; [2018]
   Nyckelord :Social media influencer SMI ; Word of mouth WOM ; Instagram; Marketing; Social media; Social media influencer SMI ; Mun till mun WOM ; Instagram; Marknadsföring; Sociala medier;

   Sammanfattning : I takt med den ökade betydelsen av symbolisk konsumtion har begreppet Social Media Influencers, SMI, grundats. SMI är ett samlingsbegrepp för de oberoende personer som genom sina sociala medier påverkar och inspirerar sina följare genom att vara en förebild inom mode, skönhet, livsstil, hälsa och inredning. LÄS MER