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Visar resultat 1 - 5 av 15 uppsatser som matchar ovanstående sökkriterier.

  1. 1. No more pink barbies? : Investigating customer acceptance towards gender neutral marketing initiatives

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Alina Steindl; [2023]
    Nyckelord :Gender stereotypes; gender stereotypes in marketing; ethics in marketing; gender pay gap; gender inequality; gender neutral marketing; children’s toys;

    Sammanfattning : Background: Marketing communication often uses gender-stereotyped messages to reach their target groups more effectively. Activities like this can have harmful consequences, especially when aimed towards children. Those effects have been found to also contribute to gender inequalities, among other aspects. LÄS MER

  3. 2. AI Second that Emotion - Using Natural Language Processing to Study the Impact of Non-Stereotyped Video Advertising on Consumers’ Emotions & Online Consumer Engagement

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Amanda Hassel; Linnea Jonsson; Johan Strömfeldt; [2022-08-04]
    Nyckelord :Stereotype; Video Advertisement; Emotions; Online Consumer Engagement; Natural Language Processing NLP ; Artificial Intelligence AI ; Machine Learning; Bidirectional Encoder Representation from Transformers BERT ; Transformer Models;

    Sammanfattning : This paper aims to provide a deeper understanding of the emotional and online engagement behavioral responses to non-stereotyped gender role depictions in video advertisements. The consumer response to two video ads that portray non-stereotyped gender roles by the well-known brands Gillette and Always was analyzed. LÄS MER

  4. 3. The Perception of Marvel Cinematic Universe’s Female Characters Within its Fandom on Reddit : A Netnographic and Content Analysis Approach

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Monika Kostadinova; [2022]
    Nyckelord :Marvel fans; Marvel movies; Reddit; gender representation; Marvel characters; characters perception; Marvel female characters;

    Sammanfattning : The aim of this thesis is to understand the way the fan community of Marvel Cinematic Universe (MCU) perceives Marvel’s female characters. This study was focused on Marvel’s fandom on Reddit, which is a social media platform hosting millions of users. The research was conducted by using two methods – netnography and content analysis. LÄS MER

  5. 4. TYNGDVÄSTENS EFFEKT FÖR PERSONER MED AUTISMSPEKTRUMTILLSTÅND

    Kandidat-uppsats, Göteborgs universitet/Institutionen för neurovetenskap och fysiologi

    Författare :Ronja Hanak; Nazanin Poursohrab; [2021-04-20]
    Nyckelord :Autism Spectrum Disorder; Occupational Theory; Problem Behavior; Stereotyped Behavior; Attention;

    Sammanfattning : Bakgrund Autismspektrumtillstånd (AST) är ett begrepp som definierar personer som i tidig ålder visar problematik i sociala interaktioner liksom begränsade intressen och aktiviteter samt upprepade beteendemönster. Tyngdvästar är ett hjälpmedel som används där varierande former av tryck mot kroppen används för att nå en sinnesstimulerande effekt. LÄS MER

  7. 5. Hantering och kundsyn av stereotypier på ridskolor : en enkätundersökning

    Kandidat-uppsats, SLU/Dept. of Anatomy, Physiology and Biochemistry

    Författare :Agnes Wahlgren Conrad; Åse Persson; [2020]
    Nyckelord :utfodring; beteende; hästhållning;

    Sammanfattning : A stereotypical behaviour is an unnatural behaviour that is relatively lasting, repetitive and lacks function. Stereotypical behaviour is something that only the domesticated horses develop. The most common behaviours are cribbing, weaving and box walking. LÄS MER