Sökning: "Strategic Congruence"

Visar resultat 1 - 5 av 23 uppsatser innehållade orden Strategic Congruence.

1. 1. China's Green Transition: Analysing Chinese Minerals Policy, and its Impact on Zambia

   Kandidat-uppsats, Försvarshögskolan

   Författare :Richard Olsson; [2023]
   Nyckelord :China; Zambia; resource security; energy metals; energy minerals; copper; environment; Debt Trap Diplomacy; Pollution Haven Hypothesis; Resource Security Theory; Green Transition;

   Sammanfattning : This study concerns the dynamics of Chinese strategic minerals policy and its effects on Zambian copper mining between 2016-2020. The essay employs a complementary—theories congruence analysis using Resource Security Theory, Debt Trap Diplomacy, and the Pollution Haven Hypothesis in order to analyse China’s actions and ascertain their effects on Zambia. LÄS MER

3. 2. Comrades Aligned - A Framework of Alignment Towards Unravelling Modern Chinese-Russian Strategic Cooperation

   Master-uppsats, Uppsala universitet/Institutionen för informatik och media; Uppsala universitet/Institutet för Rysslands- och Eurasienstudier

   Författare :Michael Watson-Conneely; [2023]
   Nyckelord :Russia; China; alignment; international relations; alliance theory; congruence analysis; multipolarity; balance of power; case study; foreign policy; strategic cooperation;

   Sammanfattning : Since the end of the Cold War, modern Russian and Chinese relations have been characterized by strategic defense, economic, and diplomatic cooperation. This strategic cooperation has become increasingly coordinated, with the motives behind Russo-Sino cooperation increasingly becoming the focus of academic debate. LÄS MER

4. 3. ALL BARK NO BITE? An explorative case study of BrewDog's Corporate Political Advocacy campaign

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Olivia Dinér; Alice Sävman; [2023]
   Nyckelord :Corporate Political Advocacy; Authenticity; Woke-washing; Entrepreneurial Leadership; CEO Activism; Challenger Brand; BrewDog; Social Sciences;

   Sammanfattning : In times of political divisiveness, Corporate Political Advocacy (CPA) has emerged as a commonly used communication strategy whereby brands voice support for socio-political issues. Despite its increasing prominence, research of CPA in the field of strategic communication is scarce. LÄS MER

5. 4. Closer Connection for Perfection

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Robin Naderi; Nicholas Sjögren; [2022]
   Nyckelord :Influencer Marketing; Management of Influencer Marketing; Micro-Influencer; Nano-influencer; Value Creation;

   Sammanfattning : As influencer marketing has become a widely used marketing strategy for companies to reach new and existing audiences, marketing professionals need to better understand how to manage influencer marketing based on strategic factors to create value. One strategic factor and potential source of value is the relationship between influencers and their audiences. LÄS MER

7. 5. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Olle Lagerqvist; Daniel Carlsson; [2022]
   Nyckelord :Sponsorship; sport sponsorship; individual sponsorship; leveraging; congruence; sponsorship-linked marketing;

   Sammanfattning : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. LÄS MER