Sökning: "The Rhetorical Arena Theory"

Visar resultat 6 - 10 av 14 uppsatser innehållade orden The Rhetorical Arena Theory.

  1. 6. "A Corona a day, keeps the virus away” - En diskursiv studie om pandemins oväntade offer

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Ebba Fridolf; Ida Nordlund; [2020]
    Nyckelord :Parakris; organisationskris; diskurs; Corporate Social Responsibility; CSR; Paracrisis; organizational crisis; discourse; Social Sciences;

    Sammanfattning : This thesis aims to investigate the phenomenon of a paracrisis and the discourses constituting it to understand the stakeholder’s contribution to the paracrisis. The studied paracrisis unfolded in the comment section of the mexican beer brand Coronas Instagram during the global outbreak of the Covid-19 virus. LÄS MER

  3. 7. What is the Function of the University?

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Gustav Nyström; August Durlind; [2020]
    Nyckelord :Lund University; strategic communication; moral foundation theory; rhetorical arena theory; crisis communication; safetyism; academic freedom; Social Sciences;

    Sammanfattning : The purpose of this thesis is to explore how differences in morality polarizes the debate of what the function of the university should be, and how that might indicate a potential organizational crisis for Lund University. The study is primarily based on the case concerning the removal of teacher Johan Grant, that took place at Lund University in the fall of 2019. LÄS MER

  4. 8. När data och förtroende läcker - Dataintrång ur ett flerstämmigt perspektiv på kris

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Joacim Zetterdahl; Oscar Lindén; [2019]
    Nyckelord :Dataintrång; kriskommunikation; timing; anseendekapital; netnografi; Equifax; den retoriska arenan; situational crisis communication theory; sociala medier; intressenters reaktioner; Social Sciences;

    Sammanfattning : The aim of this study is to gain knowledge regarding how an organization communicates a data breach to their stakeholders via digital media, in order to identify which communicative factors that can be linked to positive and negative stakeholder reactions. The communicative factors that are studied in this paper in relation to Equifax data breach are crisis response strategies, timing & reputation capital. LÄS MER

  5. 9. 466 dagar av kriskommunikation och kulturdebatt : En kritisk diskursanalys av Bokmässans kriskommunikation 2016 & 2017

    Kandidat-uppsats, Karlstads universitet

    Författare :Matilda Kristell; [2019]
    Nyckelord :Kriskommunikation; diskursanalys; retorik; debatt;

    Sammanfattning : Denna uppsats utgörs av en fallstudie som undersöker hur Bokmässan har kommunicerat externt via pressmeddelanden, Facebook-inlägg och debattartiklar under krisen som utspelade sig från april 2016 till november 2017. När det blev allmänt känt att den högerextrema tidningen Nya tider skulle delta i mässan uppstod en stor debatt i svenska medier. LÄS MER

  7. 10. The Art of Personalization -An explorative study of Swedish party leaders and their strategical communication

    Magister-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Joel Boudin; [2019]
    Nyckelord :Personalization; Swedish party leaders; strategical communication; election campaign; social media; qualitative study; self-presentation;

    Sammanfattning : This study explores the phenomenon of personalization within the political sphere. More specifically, it aims at exploring the strategical personalization of Swedish party leaders during the national election campaign of 2018. A further aim is to generate theoretical contributions to the area of personalization. LÄS MER