Sökning: "UGC"

Visar resultat 21 - 25 av 59 uppsatser innehållade ordet UGC.

  1. 21. Would companies benefit from incorporating consumer generated ads in their marketing strategy?

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Dina Eriksson Renzi; Rebecka Leirup; [2021]
    Nyckelord :;

    Sammanfattning : Technological developments constantly change companies' marketing strategies and theoverall communication between companies and their customers. This has led to new forms ofmarketing such as user generated content (UGC) marketing. UGC has been proposed to beperceived as more trustworthy and authentic than traditional firm created content. LÄS MER

  3. 22. Article 17(7) of Directive 2019/790 on Copyright and Related Rights in the Digital Single Market

    Magister-uppsats, Lunds universitet/Institutionen för handelsrätt

    Författare :Kristina Boehm; [2021]
    Nyckelord :Copyright Directive; Digital Single Market; e-Commerce Directive; Exceptions and Limitations; Article 17; DSMD; Quotation; Criticism; Caricature; Parody; Pastiche; Online Content Service Provider; OCSSP; UGC; IP; Intellectual Property; Best Efforts; Communication to the Public; Freedom of Expression; Law and Political Science;

    Sammanfattning : Prior to the adoption of Article 17 of the Directive (EU) 2019/790 on Copyright and Related Rights in the Digital Single Market, the e-Commerce Directive provided hosting liability exemptions for intermediary service providers. In addition, copyright exceptions and limitations were previously optional and their implementation was at liberty of the Member States. LÄS MER

  4. 23. Social media effects on diaspora tourism : A case study on second generation of Iranian immigrants in Stockholm

    Magister-uppsats, Södertörns högskola/Turismvetenskap

    Författare :Paria Izadi; [2020]
    Nyckelord :Diaspora Tourism; Stockholm; Second Generation; Social Media; Iran;

    Sammanfattning : The impact of social media in tourism industry is significant. This study examines the role, impact, and relationship of social media platforms among second generation Iranian Swedish in Stockholm as a segment of tourism market when travelling to Iran. LÄS MER

  5. 24. Exploring the Formation and Representationof Destination Images in Travel Vlogs on Social Media

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Anna Liang; [2020]
    Nyckelord :destination image; travel vlog; information source; UGC; social media; DMO; Social Sciences;

    Sammanfattning : This paper is an exploratory study of how destination images are projected in online travel vlogs. Destination image plays a significant role in influencing tourists’ purchase decision, therefore building and maintaining a desired image is important for destination marketing organizations (DMO). LÄS MER

  7. 25. Swipe up : En kvantitativ undersökning kring hur konsumenters attityd och köpintention påverkas av marknadsföring via sociala medier

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Powell Vallared; Tina Zand Karimi; [2020]
    Nyckelord :Social media marketing; Influencer Marketing; UGC; E- WOM; attitude and purchase intention; Sociala medier-marknadsföring; Influencer Marketing; UGC; E-WOM; attityd och köpintention.;

    Sammanfattning : Since its inception, social media has developed into something that is now a constant part of our everyday lives. From being a digital place where users could keep in touch with friends and family, social media has become a place where consumers and companies have the opportunity to communicate. LÄS MER