Sökning: "Wang and Sweden"

Visar resultat 11 - 15 av 99 uppsatser innehållade orden Wang and Sweden.

  1. 11. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Luyao Wang; Jonas Lundquist; [2022]
    Nyckelord :Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

    Sammanfattning : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. LÄS MER

  3. 12. How do SMEs in Sweden use digitalization to strengthen their relationship with customers?

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Huaying Wang; Annmarie Okalebo; [2022]
    Nyckelord :Digitalization; Customer Relationship Management; Trust; Satisfaction; Loyalty;

    Sammanfattning : Purpose This paper aims to explore how digitalization affects Swedish SMEs' relationship with the customers to increase satisfaction, trust, and loyalty of the customers. Literature review The literature review gives a thorough account of the theoretical concepts and contributes to the analysis. LÄS MER

  4. 13. Winter cycling in Eskilstuna municipality: motivators and barriers experienced by commuters

    Master-uppsats, Linköpings universitet/Institutionen för tema

    Författare :Wenjing Wang; [2022]
    Nyckelord :barrier; commuting; cycle; motivator; winter;

    Sammanfattning : Many cities focus on cycling due to the multiple advantages including individual, societal, and economic advantages. Eskilstuna municipality in Sweden is one of the cases that aim to develop cycling, but the question is if the municipality has managed in developing winter cycling because of the special winter weather characteristics, cold, windy, snowy, and dark. LÄS MER

  5. 14. Sediment Transport and Erosion in Viskan River, South Sweden

    Master-uppsats, Lunds universitet/Avdelningen för Teknisk vattenresurslära

    Författare :Siyuan Wang; [2022]
    Nyckelord :HEC-RAS; cross section; erosion; sediment transport; deposition; Technology and Engineering;

    Sammanfattning : This master thesis study presents the results of sediment transport analysis along Viskan, located in south Sweden. The main processes cover building a hydrodynamic model, studying parameters that define sediment transport, modelling sediment transport within the river, mapping out erosive stretches and comparing to observed eroded locations, and finally comparison of different transport functions how they influence the results. LÄS MER

  7. 15. Barriers in the Pre-Decision Stage of Blockchain Adoption for Supply Chain : A Single Case Study in a Swedish Small Enterprise

    Magister-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Lisa Klug; [2021]
    Nyckelord :Technological Innovation Adoption; Blockchain; Pre-Decision Stage; Barriers; TOE Framework; Supply Chain; Small and Medium-sized Enterprise SME ;

    Sammanfattning : Background: Blockchain is a technological innovation, and its benefits such as decentralized transactions without a trusted third party, improvements in traceability and efficiency can potentially facilitate complex challenges faced by supply chains (Hughes et al., 2019; Saberi et al., 2019). LÄS MER