Sökning: "Zara fashion"

Visar resultat 1 - 5 av 23 uppsatser innehållade orden Zara fashion.

  1. 1. Caring Consumption : Caring for home textiles by interacting towards sustainable behaviours through a co-creation workshop

    Master-uppsats, Linnéuniversitetet/Institutionen för design (DE)

    Författare :Keiu Meesak; [2020]
    Nyckelord :co-creation; home textiles; sustainability; workshop; consumption behaviours; mindfulness; interaction design;

    Sammanfattning : This research is investigating ways of promoting social change towards more sustainable practices around the consumption of decorative home textiles. Knowledge is built and a prototype developed by using transdisciplinary design theory and participatory design methods. LÄS MER

  3. 2. Reframing Consumption : A transdisciplinary approach for the promotion of mindful consumption in home fashion textiles

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Betty Sue Hartigan; Niklas Dahlberg; [2020]
    Nyckelord :Consumption; Co-creation; Mindful consumption; Innovation; Digital Communication;

    Sammanfattning : Textile waste is a growing problem in the world and although it is being noticed in the fast fashion category the industry providing home fashion textiles is being largely ignored. However, with companies such as H&M and Zara entering the market there is a cause for concern due to their current business models. LÄS MER

  4. 3. Fast Fashion : To explore Generation Y's attitude toward fast fashion; a Swedish consumer perspective

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Heidi Botic; Kuntola Choudhury; [2019]
    Nyckelord :Fast Fashion; Attitudes; Consumer Behaviour; Generation Y; Swedish Consumers; Sustainability;

    Sammanfattning : Background:           Fast fashion is a rather new business strategy and is defined to be affordable and fashionable apparel that is directly copied from catwalks. The concept was initially introduced by Amancio Ortega’s well-known store, called Zara which mostly targets Generation Y consumers. LÄS MER

  5. 4. På användares villkor : Att utforma globala navigationssystem på e-handelswebbplatser inom modebranschen

    Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Jonna Kronlid; Lina Laster; [2018]
    Nyckelord :E-handelswebbplatser; Navigationssystem; Användarcentrerad navigation; Informationsarkitektur; Webbdesign;

    Sammanfattning : The aim of the study was to investigate whether users preferred a horizontal or vertical global navigation system on an e-commerce website in the fashion industry. In addition, the purpose was also to investigate what features users expected in a global navigation system and to examine what users considered to be particularly important in the design of labels in global navigation systems. LÄS MER

  7. 5. Communication in social media. A new source of power : Based on the posts and comments about sustainability on Zara and H&M’s Facebook accounts

    Magister-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Författare :María Mercedes González; [2017]
    Nyckelord :Corporate social responsibility CSR ; Social media; Sustainability discourse; Interactional communication; Power; Encoding decoding; Communication process;

    Sammanfattning : The development of communication technology has also created new structures, able to challenge the traditional power roles of the communicative process. Social media have become a fruitful arena of this change due to their users having the possibility to respond to the producers’ messages. LÄS MER