Sökning: "accounting and marketing"

Visar resultat 1 - 5 av 59 uppsatser innehållade orden accounting and marketing.

  1. 1. Is Everyone Uninformed? A study of the relationship between profitability and IPO underpricing

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Niklas Willén; Jacob Jannering; [2023]
    Nyckelord :IPO Underpricing; IPO; Profitability; Information Asymmetry; Accounting Fundamentals;

    Sammanfattning : In this paper, we investigate the explanatory power of profitability on IPO underpricing through the lens of information asymmetry over different time paradigms. We find that although profitability does not have an impact on IPO underpricing in general, during the time paradigm of 2001 to 2010 it has a positive significant impact- highlighting the necessity to account for variations over time. LÄS MER

  3. 2. Kreditgivningsprocess till SME : Vilken redovisningsinformation upplever banker behov av på grund av informationsasymmetri vid kreditgivning till SME?

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande

    Författare :Biniam Zeru Tkue; Kristina Nedeljkovic; Sundus Jama; [2023]
    Nyckelord :SME; credit assessment process; information asymmetry; 5c-model; risk assessment; cash flow analysis; financial reporting information; SME; kreditbedömningsprocess; agentteori; 5c-modell; riskbedömning; kassaflödesanalys; redovisningsinformation;

    Sammanfattning : Bakgrund: SME (små och medelstora företag) spelar en avgörande roll för ekonomisk tillväxt och sysselsättning. Trots deras betydelse möter dessa företag ofta utmaningar när de försöker få tillgång till finansiering från banker. LÄS MER

  4. 3. Operationalizing a Market in Transit: How Multiple Accounting Calculations Mediate Multiple Rationales of the Market

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Hannes Högmark; Axel Jönsson; [2023]
    Nyckelord :Customer Accounting; Customer Costing; Market Orientation; Customer Orientation; Mediating Instruments;

    Sammanfattning : This thesis aims to understand how accounting calculations are used to operationalize the market in an intra-organizational value chain. Building on a case study, TransportCo is followed in its efforts to go from a stable market towards meeting a new uncertain market. LÄS MER

  5. 4. Doing Better by Doing Good: A Qualitative Study on the Pro Bono Projects of Management Consulting Companies in Sweden

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :John Öberg; Kiryl Shantyka; [2022]
    Nyckelord :Pro bono; Employee Engagement; Stakeholders; Management consulting; CSR;

    Sammanfattning : Pro bono engagement has for centuries been a natural practice in the lawyer industry. Recently, the phenomenon has spread to other sectors, such as medicine, marketing, advertising, accounting - and management consulting. The impact management consulting companies can create on pro bono projects is enormous. LÄS MER

  7. 5. Managing Profit and Growth

    Master-uppsats, Lunds universitet/Innovationsteknik

    Författare :Gustav Geier; [2021]
    Nyckelord :Software as a Service SaaS ; profit-maximization; revenue growth; trade-offs; SaaS metrics; technology; Technology and Engineering;

    Sammanfattning : Few business models are as hyped right now as the Software as a Service (SaaS) model. But how sustainable is it? In the last decade, SaaS has reshaped the software industry and has become a leading delivery model of B2B enterprise software. LÄS MER