Sökning: "antecedents"

Visar resultat 21 - 25 av 163 uppsatser innehållade ordet antecedents.

1. 21. Permission Marketing : A Systematic Literature Review: Future Research Agenda and Policy Recommendations

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Hannah Schneider; Jetesa Dana; [2022]
   Nyckelord :Permission Marketing; Privacy Concerns; Ethical Marketing; Trust; Transparency; Control; Consent; Personal Data;

   Sammanfattning : Purpose: The purpose of this thesis was to conduct a systematic literature review in the domain of permission marketing to provide a comprehensive future research agenda and policy recommendations. Design/methodology/approach: This research paper worked with a systematic literature review as a method, where articles will be selected, screened, reviewed, and synthesized. LÄS MER

3. 22. Antecedents of Preferred Customer Status - In the context of the Automotive Industry

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Nguyen Ha Mi Hoang; Vinh Quang Bui; [2021-06-14]
   Nyckelord :preferred customer status; customer attractiveness; supplier satisfaction; buyer-supplier relationship; social exchange theory; resource-based view;

   Sammanfattning : Resources in any form are inherently scarce, which could be intensified further by global events or the maturity of the associated markets. In such situations, suppliers are faced with the decision on how to allocate resources to their buyers. LÄS MER

4. 23. Adoption of Disruptive Technologies : Exploratory research into consumer attitude formation regarding Bitcoin adoption

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Jonathan Saénger; Sahlin Marcus; Uhler Chris; [2021]
   Nyckelord :Attitudes; Bitcoin; Investors; ABC model; Attitude functions; Interviews; Thematic analysis;

   Sammanfattning : Attitudes are based on motivations and are formed in anticipation that the person will handle similar information at a later date. Attitudes are, therefore, necessary collections of pre-determined behavioral intents toward certain information (Solomon et al., 2016). LÄS MER

5. 24. Who are the Most Committed at Work? : Linking Personality to Organizational Commitment

   Kandidat-uppsats, Högskolan Väst/Avdelningen för psykologi, pedagogik och sociologi

   Författare :Lisa Guppy; Carl-Johan Holmberg; [2021]
   Nyckelord :Five-factor model of personality; organizational commitment;

   Sammanfattning : Organizational commitment has been linked to several important outcomes, including employee turnover and work performance. Despite that the antecedents of organizational commitment have been a subject of research for several decades, the relation between personality and organizational commitment is relatively unexplored. LÄS MER

7. 25. What Makes You E-loyal? : A descriptive study on how customers form e-loyalty online.

   Kandidat-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Amelia Nablsi; Swapnajit Saha; [2021]
   Nyckelord :E-loyalty; e-satisfaction; e-trust; e-commerce; e-retail; e-tail quality;

   Sammanfattning : With the technology and internet development, customers are moving towards online shopping, which made the new phenomena of e-loyalty emerge out of traditional loyalty. The literature on e-loyalty has been reviewed, and the most influential antecedents to e-loyalty formation were studied in this research, e-satisfaction, and e-trust. LÄS MER