Sökning: "antecedents"

Visar resultat 16 - 20 av 163 uppsatser innehållade ordet antecedents.

  1. 16. Customer engagement within low involvement product categories - discovered

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Olivia Blomqvist; Joel Samuelsson; [2022]
    Nyckelord :Customer engagement; engagement; involvement product categories; involvement; consumer behavior; antecedents; marketing; brand community; brand equity.;

    Sammanfattning : Customer engagement is a relatively new topic in research and due to its importance, it has recently received a lot of attention in both academia and practice. Although the attention, it still lacks knowledge regarding its components and driving factors. LÄS MER

  3. 17. A Gender Perspective on Corporate Entrepreneurship - Closing the gender gap(s) in Corporate Innovation: Understanding Intrapreneurship as Position-taking

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Isabelle Edenborg; [2022]
    Nyckelord :corporate entrepreneurship; intrapreneurship; innovation; gender; Bourdieu;

    Sammanfattning : Increasing women's representation in innovation, as the foremost source of economic growth and technological development, has been on the agenda amongst policy-makers and corporations for years. Despite this, research on corporate entrepreneurship, as an increasingly applied strategy for innovation and business renewal, and the interrelated intrapreneurship concept, are signified by gender blindness. LÄS MER

  4. 18. Impulse Purchase: Factors Antecedents and Post-purchase Satisfaction. : A Qualitative Study of Generation X and Generation Y.

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Amélia Quicanga; Louis Ogbere; [2022]
    Nyckelord :Impulsive Buying; Consumer Behavior; Generation X; Generation Y; Post-Purchase Satisfaction;

    Sammanfattning : The study of impulsive purchase is a facet of consumer behavior that has intrigued the interest of academics for decades. The research primarily focuses on the variables that influence this behavior, indicating the impact of various antecedents. LÄS MER

  5. 19. What Makes You E-Loyal? : A descriptive study on how customers form e-loyalty online.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Marvin Elabi; [2022]
    Nyckelord :E-loyalty; E-trust; E-satisfaction; E-wom.;

    Sammanfattning : Customers are increasingly shopping online, which has led to the emergence of e-loyalty. Despite the fact that the definition of e-loyalty is widely accepted, there are a variety of customer-focused approaches to establishing it. Past studies on this subject have provided various arguments. LÄS MER

  7. 20. Psychological Antecedents of Academic´s Intentions to Participate in Last Chance Tourism: Applying value-belief-norm and cognitive dissonance model

    Master-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Joakim Wermelin; [2022]
    Nyckelord :Last Chance Tourism; LCT; academic´s; intentions; behaviors; sustainability; sustainable traveling; PLS-SEM; PLS; VBN; value-belief-norm; cognitive dissonance; cognitive dissonance theory;

    Sammanfattning : Last chance tourism (LCT) is defined as an endangered place due to climate change which creates motivations for tourists to travel to these places before they vanish. These trips also involve interaction with and observation of rare species that is about to disappear due to climate change. LÄS MER