Sökning: "Permission Marketing"

Visar resultat 1 - 5 av 26 uppsatser innehållade orden Permission Marketing.

1. 1. You´ve Got Mail! : A quantitative study on Permission-based email marketingsimpact on brand attitudes

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :David Jonsson; Måns Tufvesson; [2023]
   Nyckelord :Attitudes; Brand Attitudes; Permission-based email marketing; content; frequency;

   Sammanfattning : The study introduces the concept of attitudes and its fundamentals, as well as how it revolvesaround the given attitude object, in this instance brands. Furthermore, it introduces thephenomena of email marketing and how it has evolved its consensual form that is mostcommon today, referred to as PEM (Permission-based email marketing) in this study. LÄS MER

3. 2. Permission-based Email Marketing for Customer Engagement : A qualitative study on how email marketing and relational factors influence consumers' non-purchase behaviors

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Anna Mannelqvist; Isak Mårtensson; [2022]
   Nyckelord :Relationship Marketing; Online Relationship Marketing; Email Marketing; Permission-based Email Marketing; Personalized Email Marketing; Customer Engagement; Non-Purchase Behaviors;

   Sammanfattning : Email marketing is not a new concept within marketing, it has been used by companies as a cost-effective way to incentives purchases for decades. However, during the past few years, there was a shift in the way email can be used. LÄS MER

4. 3. Permission Marketing : A Systematic Literature Review: Future Research Agenda and Policy Recommendations

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Hannah Schneider; Jetesa Dana; [2022]
   Nyckelord :Permission Marketing; Privacy Concerns; Ethical Marketing; Trust; Transparency; Control; Consent; Personal Data;

   Sammanfattning : Purpose: The purpose of this thesis was to conduct a systematic literature review in the domain of permission marketing to provide a comprehensive future research agenda and policy recommendations. Design/methodology/approach: This research paper worked with a systematic literature review as a method, where articles will be selected, screened, reviewed, and synthesized. LÄS MER

5. 4. Marketers are Watching You : An exploration of AI in relation to marketing, existential threats, and opportunities

   Kandidat-uppsats, Jönköping University

   Författare :Sofia Lindström; Sebastian Edemalm; Erik Reinholdsson; [2021]
   Nyckelord :Artificial Intelligence; AI; Marketing Automation; Machine Learning; Bubble; Bias; Personalization; Black Box; Manipulation; Marketing; Digital Marketing; Digitalization;

   Sammanfattning : Background: As of today, it is apparent that with the ever-changing demands and needs of customers, companies are facing enormous pressure to deliver the right value, on time, in the right way, and proper manner. To realize the full potential of Artificial Intelligence (AI), a careful plan and method need to be established in the development and deployment when incorporating the technology with marketing. LÄS MER

7. 5. Ingen (e-mail) reklam tack!

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Johannes Ehn; Christoffer Andreasson; Julia Rosberg; [2019]
   Nyckelord :Direktmarknadsföring; e-mailmarknadsföring; permission marketing; relationsmarknadsföring one-to-one marknadsföring.; Business and Economics;

   Sammanfattning : Title: No e-mail marketing, please! A qualitative study about e-mail marketing Seminar date: 4th of June 2019 Course: FEKH29 Business Administration: Bachelor Degree Project in Marketing Undergraduate Level, 15 credits Authors: Christoffer Andreasson, Johannes Ehn & Julia Rosberg Advisor: Burak Tunca Key words: Direct marketing, e-mail marketing, permission marketing, relationship marketing & one-to-one marketing. Purpose: The purpose of this study is to explore consumers opinions regarding direct marketing by e-mail and to understand what factors influence these opinions. LÄS MER