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Visar resultat 1 - 5 av 293 uppsatser som matchar ovanstående sökkriterier.
1. Kontroll i Kaoset - En Fallstudie på Oatlys Kris- och Kommunikationsstrategier
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Research questions: How do internal and external crisis communication interact with each other and how does this play a role in crisis management in companies that apply brand activism? Purpose: The purpose of this essay is to gain a deeper understanding of how internal and external crisis communication affect each other and how the interaction between these affect the company's crisis management. Methodology: The choice of methodology that was made was based on a hermeneutic research strategy, together with a qualitative research strategy. LÄS MER
2. International tech companies in the Swedish media landscape – Bound for success? : A case study about what can affect international tech companies’ success when establishing a presence in the Swedish media landscape
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : Denna fallstudie presenterar forskning om vad som kan påverka framgången för internationella teknikföretag när det kommer till att etablera sig i det svenska medielandskapet. Sverige ses som ett nav för innovation och med globalisering samt framväxten av kommunikationsteknologier kan företag bedriva sin verksamhet på andra marknader än deras ursprung, vilket gör det viktigt att förstå vad som kan påverka framgången med att etablera sig i det svenska medielandskapet när man genomför kommunikationsinsatser. LÄS MER
3. The Impact of AI On Internal Communication Within An Organization : A Critical Examination of AI Adoption
Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : ABSTRACT Date: [2023-05-31] Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Mohammed Alkhateeb (97/01/04) Erik Duné (96/01/20) Ead Akriem (99/07/14) Title: The Impact of AI On Internal Communication Within An Organization - A Critical Examination of AI Adoption Supervisor: Lampou Konstantin Keywords: AI, Communication, Employee Engagement, Collaboration, Information, Technology, AI Adoption Research question What are the advantages and disadvantages of adopting AI in internal communication within a company? Purpose: This study seeks to provide insights to help organizations make informed decisions about incorporating AI into their communication processes. Method: An exploratory approach was applied within its qualitative method to align the study with its purpose. LÄS MER
4. Don't say the "S"word. The Impact of Buzzwords on Brand Trust.
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: To investigate the impact of buzzwords on consumers' perceptions of marketing messages and their impact on brand trust. Design/methodology/approach: This paper adopts a qualitative and quantitative research method. LÄS MER
5. Compression Selection for Columnar Data using Machine-Learning and Feature Engineering
Master-uppsats, Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)Sammanfattning : There is a continuously growing demand for improved solutions that provide both efficient storage and efficient retrieval of big data for analytical purposes. This thesis researches the use of machine-learning together with feature engineering to recommend the most cost-effective compression algorithm and encoding combination for columns in a columnar database management system (DBMS). LÄS MER
