Sökning: "campaign effectiveness"

Visar resultat 1 - 5 av 38 uppsatser innehållade orden campaign effectiveness.

  1. 1. Enhancing Privacy in Cookieless Web Advertising : A Comparative Study of Multi-Party Computation and Trusted Execution Environment Solutions for Private Attribution Reporting

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Victor Massy; [2023]
    Nyckelord :Multiparty computation; Trusted execution envrionment; Web advertising; Private attribution reporting; Flerpartsberäkning; Pålitlig exekveringsmiljö; Webannonsering; Privat attributionsrapportering;

    Sammanfattning : The end of third-party cookies has driven the advertising market to seek new solutions. Third-party cookies were widely used to track users’ online activities across websites. However, the growing concern for privacy has led web browsers to put an end to this practice. LÄS MER

  3. 2. From Coffee Breaks to Communication Breakthroughs : A Quantitative Study of a Fika Campaign: Shaping Strategic Communication in the Digital Age

    Kandidat-uppsats,

    Författare :Annie Elwin Segolsson; [2023]
    Nyckelord :Strategic communication; technology use; campaign effectiveness; demographic factors; Strategisk kommunikation; teknikanvändning; kampanj effektivitet; demografiska faktorer;

    Sammanfattning : This research paper investigates the effectiveness of a campaign conducted by me and SJ to recruit new members on board trains, focusing on the interplay between strategic communication, demographic factors and technology use. With the increasing majority of online platforms and the pervasiveness of smartphones, the study recognizes the significance of mobile media and technologies like QR codes in shaping everyday experiences. LÄS MER

  4. 3. Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :João Ferreira; [2023]
    Nyckelord :Explainable Machine Learning; Attribution models; Marketing Automation; Search Engine Optimization; A B testing; Definierad maskininlärning; Attributionsmodeller; Automatisering av marknadsföring; Optimering av sökmotor; A B-tester;

    Sammanfattning : Since its inception, Marketing has always needed more clearly defined incrementality, i.e., a measurement of advertisement effectiveness. Nowadays, Marketing is an evergrowing business; within it, Digital Marketing is taking the spotlight. LÄS MER

  5. 4. Targeting Plastic Recycling Intentions : Insights from a Community-Based Social Marketing Approach

    Master-uppsats, Högskolan i Gävle/Avdelningen för byggnadsteknik, energisystem och miljövetenskap

    Författare :Veronica Dagarp; Johanna Svensson; [2023]
    Nyckelord :Plastic Recycling; Waste Sorting; Community-Based Social Marketing; Theory of Planned Behaviour; Barriers and Enablers; Intentions; Behaviour;

    Sammanfattning : Mitigating the negative environmental impact of plastics is an important part of achieving the Sustainable Development Goals. Despite plastics having great recycling potential, it is the waste fraction with the lowest recycling rate in Sweden (with 33% being recycled). LÄS MER

  7. 5. Rädsla som retorisk strategi : En kritisk multimodal analys som jämför WWF och Greenpeace miljökampanjbilder och desseffektivitet

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Linni Börjesson; Jessica Thunman; [2023]
    Nyckelord :Fear appeal; emotional appeal; visuell miljökommunikation; visuell retorik; EPPM; semiotiska resurser; WWF; Greenpeace;

    Sammanfattning : Climate change is one of the greatest challenges of modern times. Environmental organizations do their utmost to inform the public about environmental problems and to invite action to prevent them. To this direction, they run campaigns with posters that combine images and text and evoke emotions in the recipient about these issues. LÄS MER