Sökning: "kampanj effektivitet"

Hittade 5 uppsatser innehållade orden kampanj effektivitet.

  1. 1. Balancing Demand and Supply Planning in the Food Supply Chain : Insights from a Dairy Industry Case Study

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Jennifer Laktena; [2023]
    Nyckelord :Food Supply Chain; Demand Management Demand Planning; Supply Planning; Forecast; Promotion activities; Livsmedelsförsörjningskedjan; Efterfrågehantering; Efterfrågeplanering; Försörjningsplanering; Prognos; Kampanj;

    Sammanfattning : Globalization and increasing demand for a variety of food products have contributed to challenges within the food industry (Zhu et al, 2018). The Food Supply Chain, FSC, involves several processes from production to distribution, involving actors from all the different steps in the network (Rohmer et al., 2018). LÄS MER

  3. 2. From Coffee Breaks to Communication Breakthroughs : A Quantitative Study of a Fika Campaign: Shaping Strategic Communication in the Digital Age

    Kandidat-uppsats,

    Författare :Annie Elwin Segolsson; [2023]
    Nyckelord :Strategic communication; technology use; campaign effectiveness; demographic factors; Strategisk kommunikation; teknikanvändning; kampanj effektivitet; demografiska faktorer;

    Sammanfattning : This research paper investigates the effectiveness of a campaign conducted by me and SJ to recruit new members on board trains, focusing on the interplay between strategic communication, demographic factors and technology use. With the increasing majority of online platforms and the pervasiveness of smartphones, the study recognizes the significance of mobile media and technologies like QR codes in shaping everyday experiences. LÄS MER

  4. 3. Annonser som lockar; Vad är effektivt? : En experimentell studie ur ett företagsperspektiv

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Nathalie Tran; Lovisa Andreasson; Alexandra Boman; [2020]
    Nyckelord :A B-test; Ads; Advertisement; Beauty industry; CRM; Digital marketing; E-CRM; E-commerce; E-commerce retailer; Facebook Ads Manager; Marketing campaign; Marketing communication; A B-test; Annons; CRM; Digital marknadsföring; E-CRM; E-handel; Ehandelsåterförsäljare; Facebook Ads Manager; Kampanj; Marknadskommunikation; Skönhetsbranschen;

    Sammanfattning : Background and problem discussion Organizations are today facing an uncertainty regarding how to properly integrate and work with CRM, in particular in regards to attraction and retention of customers. This can be managed through the use of marketing campaigns. LÄS MER

  5. 4. Influencer Marketing : A mixed method study on the effectiveness and spread of influencers

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Elias Pärlhem; Johan Rutberg; [2018]
    Nyckelord :Influencer marketing; Opinion Leader; Micro-celebrity; Relationships; Instagram; Social Media; Influencers; Personality; Expertise; Influencer marknadsföring; Opinionsledare; Mikrokändis; Relationer; Instagram; Sociala medier; Influencers; Personlighet; Expertis;

    Sammanfattning : This mixed method study set out to investigate how businesses in the fashion and apparel industry can optimize working with two types of influencers; micro-celebrities who rely on their personality to influence, and opinion leaders who rely on their expertise to influence. This was explored through three different research questions. LÄS MER

  7. 5. Nudging och mobility management för mer hållbart resande - Finns kopplingar och komplement?

    Master-uppsats, Lunds universitet/Miljövetenskaplig utbildning

    Författare :Sofia Lindholm; [2016]
    Nyckelord :nudging; mobility management; behavioural change; nudging-test; electric bike; Earth and Environmental Sciences;

    Sammanfattning : The purpose of this study was to find out how nudging can be used in mobility management for sustainability adaptment of people's travel patterns, and examine if there is measures in mobility management that can be interpreted as nudging. This thesis performed a practical qualitative test in which a mobility management measure in the form of a “ride an electric bike to work” campaign was introduced with help of nudging techniques. LÄS MER