Sökning: "channel case study"

Visar resultat 1 - 5 av 407 uppsatser innehållade orden channel case study.

  1. 1. Turning Audiences into Activists: A Qualitative Case Study of PragerU and Moral Foundations Theory

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Natalia Pfeifer; [2023]
    Nyckelord :Social Sciences;

    Sammanfattning : YouTube plays a significant role in the right wing media ecosystem, especially as an alternative source for news and information beyond traditional media outlets. PragerU is a far right YouTube channel with over 3 million subscribers and 1. LÄS MER

  3. 2. Ny på distans : Kontorsarbetares upplevelser av den digitala kommunikationens betydelse under organisationsinträdet

    Kandidat-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Författare :Wilhelmina Leopoldson Fallkvist; [2023]
    Nyckelord :Organizational entry; Digital communication; Social presence; Sensemaking; Covid-19; Organisationsinträde; Digital kommunikation; Social närvaro; Meningsskapande; Covid-19;

    Sammanfattning : Denna studie syftar till att studera socialiseringsprocessens andra fas, organisationsinträdet, inom offentliga organisationer under Covid-19 pandemins tid av rekommenderat distansarbete. Detta görs med ett kommunikativt, digitalt perspektiv. LÄS MER

  4. 3. Fresh and Fit : En kvantitativ innehållsanalys om kreatörers val och dess kommentarsfält

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Malin Eriksson; Jennifer Yngvesson Poijes; [2023]
    Nyckelord :Quantitative Content Analysis; Fresh and Fit Podcast; YouTube; Framing theory; Gender theory; Communication;

    Sammanfattning : This is a quantitative content analysis that dives deep into the Fresh and Fit podcast channel on YouTube. The study uses the framing theory and the gender theory. We wonder why other creators choose some of the video material from the channel Fresh and Fit podcast and make it their “best of” edition. LÄS MER

  5. 4. Service till nya generationens kunder : Hur kan dagens kundservice utvecklas för att möta kommande generationers förväntningar?

    Kandidat-uppsats, Högskolan i Gävle/Industriell ekonomi

    Författare :Kasper Karlsson; Johan Israelsson; [2023]
    Nyckelord :Kundservice; Servicegap; Generation Z; AI; Chattbotar; Kundfokus;

    Sammanfattning : This study aims to investigate the expectations and preferences customers within Generation Z have for service, as well as identify gaps between the expected and actual service. The study will further focus on future challenges for companies regarding service, when Generation Z becomes an increasingly large part of the customer base. LÄS MER

  7. 5. The Popular Phenomenon of YouTube Reaction Videos: A Case Study on ‘REACT’

    Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Carolina Carrêlo; [2023]
    Nyckelord :YouTube; Reaction Video; Uses and Gratifications Theory; Voyeurism; Mediated Voyeurism;

    Sammanfattning : A growing percentage of this content consists of reaction videos, a new type of user- generated content that has been on the rise within this social media platform, in which individuals record themselves reacting to any sort of content. This paper aims to explore the dynamics involved in this type of content, not only from the perspective of the creator but also from the angle of the viewer, to try and understand what leads to the popularity of these videos. LÄS MER