Sökning: "commercial media"

Visar resultat 11 - 15 av 404 uppsatser innehållade orden commercial media.

1. 11. Bot or not : A customer’s perspective of customer service chatbots and human customer service representatives in E-commerce

   Master-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Hannes Töyrä; [2023]
   Nyckelord :E-commerce; chatbots; customer service; technology acceptance; UTAUT; questionnaire study;

   Sammanfattning : Chatbots are increasing in popularity, both as a valuable tool for commercial purposes but also as an area of academic research. It has been successfully applied in multiple application areas such as healthcare, education, customer service and work support. LÄS MER

3. 12. Water quality improvement of highway runoff by the filter material D-Rainclean : A five-month field trial

   Master-uppsats, KTH/Hållbar utveckling, miljövetenskap och teknik

   Författare :William Gulding; [2023]
   Nyckelord :Adsorption; D-Rainclean; metal removal; Reactive filter; stormwater treatment;

   Sammanfattning : Highway runoff and its pollutants are of growing concern. These pollutants require treatment as their concentration often are increased. A common removal method is the use of sedimentation ponds that removes particulates through gravity. LÄS MER

4. 13. The Overlooked Generation Online: Older Consumers and their attitudes toward Facebook advertising - : A quantitative study examining the factors affecting older consumers' attitudes toward Facebook advertising

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Rebecca Haddad; Ida Stigfur Strand; [2023]
   Nyckelord :Facebook Advertising; Social Media; Advertising Attitudes; Older consumers;

   Sammanfattning : Although digital marketing and social media advertising for the past decades has become an integral factor for commercial companies in order to succeed, the group of older consumers seems to have been overlooked. The purpose of this study was to explore and increase the understanding about how Facebook advertising better can be utilized for older consumers [55+] in order to provide professionals with insights about how to better capture this opportunity. LÄS MER

5. 14. Unga vuxnas syn på offentligt finansierade sociala medier : Potentiella syften, funktioner och skillnader jämfört med kommersiella plattformar

   Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Elin Lundqvist; Erik Nordmark; [2023]
   Nyckelord :sociala medier; public service; framtidsstudier; participatory futures; kontrafaktiska scenarier;

   Sammanfattning : As many of the issues associated with large commercial social media platforms can be attributed to their business models, it is important to explore platforms with alternative business models. Therefore, this study explores how young adults, aged 18-30, envision a Swedish publicly funded social media platform in terms of its purpose and functionality, the difference compared to commercial platforms, and how young adults view its potential implementation in Sweden in 2023. LÄS MER

7. 15. A Crisis of the Imagination: Games as a Tool for Visualizing Potential Futures

   Master-uppsats, Uppsala universitet/Institutionen för geovetenskaper

   Författare :Joakim Kvist; [2023]
   Nyckelord :Commercial video games; Crisis of the imagination; Escape Velocity; Future Scenarios; Sustainable Development; Worldmaking Interactions;

   Sammanfattning : In order for the societal paradigm to shift in favor of climate-conscious practices and behaviors, it is clear that new and radically different perspectives need to be introduced to the public’s perception of climate change and sustainability. Humanity is currently suffering from a crisis of the imagination; the illustrious yet hegemonic worldview that we have exhausted all options available to us in the face of climate change. LÄS MER