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Visar resultat 1 - 5 av 6 uppsatser som matchar ovanstående sökkriterier.

  1. 1. "Är det H&M eller luvtröjan?" : En kvalitativ fallstudie om H&Ms kriskommunikation och deras luvtröja ”Coolest monkey in the Jungle”

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Amir Seuwani; Anton Måård; [2022]
    Nyckelord :Case Study; H M; Crisis Communication; Image Restoration Theory; Situational Crisis Communication Theory; Rhetoric; Rhetorical Analysis; Crisis of Confidence;

    Sammanfattning : The case study ”Är det H&M eller luvtröjan?” intends to analyze the crisis communication that took place during H&Ms crisis in early 2018. The crisis situation stems from a controversial choice of letting a dark-skinned child wear the hoodie with the print “Coolest monkey in the jungle”. LÄS MER

  3. 2. Case H&M - (Un)coolest Monkey in the Jungle - When Ads Turn Against Their Creators

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Julia Beyer; Katharina Bierling; Frida Öjerbrant; [2018]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER

  4. 3. “We have got this wrong” : En kvalitativ fallstudie av H&M:s kriskommunikation på deras sociala medier i fallet om ”coolest monkey in the jungle".

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Johanna Gustavsson; Andrea Sjögren; [2018]
    Nyckelord :Crisis communication; Image repair theory; casestudy; H M; coolest monkey in the jungle; rhetoric theory.;

    Sammanfattning : Prior research has pointed out the importance of companies attending social media during company crises. Though limited studies have examined how crisis communication stands on social media platforms during real organisational crises. LÄS MER

  5. 4. H&M gör Åhlénstricket : En studie av H&Ms kriskommunikation på Facebook vid lanseringen av barntröjan Coolest monkey in the jungle

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Alexandra Haglund; Josefine Oldenstedt; [2018]
    Nyckelord :H M; crisis communication; critical discourse analysis; rasism; public relations; image repair theory; reputation management; rhetoric;

    Sammanfattning : This study aims to see how H&M are using crisis communication through Facebook to investigate if they are able to contain their reputation and trustworthiness during and after crisis. This has been done by a quantitative content analysis and the qualitative critical discourse analysis with Norman Fairclough’s three-dimensional model. LÄS MER

  7. 5. Bungle in the jungle : H&Ms kriskommunikation under tröjskandalen i januari 2018

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Filip Haraldsson; Jacob Gabrielsson; [2018]
    Nyckelord :communication; hm; h m; crisis; crisis communication; image repair theory; situational crisis communication theory; kommunikation; hm; h m; kris; kriskommunikation; image repair-teori; SCCT;

    Sammanfattning : In early January 2018, the clothing company H&M released a new collection for children. One of the sweaters in the collection was printed with the text "Coolest monkey in the jungle". The shirt was worn by a dark-skinned child and H&M was accused of racism. LÄS MER