Sökning: "customer category"

Visar resultat 1 - 5 av 143 uppsatser innehållade orden customer category.

  1. 1. Är alla personuppgifter direkt eller indirekt känsliga? – Om yttergränserna för tillämpningen av artikel 9 i GDPR i ljuset av C-184/20 Etikosdomen

    Magister-uppsats, Göteborgs universitet/Juridiska institutionen

    Författare :Arad Aslrousta; [2024-03-05]
    Nyckelord :General Data Protection Regulation GDPR ; Article 9; Indirect; Indicative; Unambiguous; Sensitive; Personal data; Intellectual operation; Probability; Purposive approach; Contextual approach; The precautionary principle; Principle of proportionality; Freedom to conduct a business;

    Sammanfattning : In August 2022, the CJEU confirmed the existence of indirectly sensitive personal data, leaving critical questions unanswered. While certain data may unequivocally and indirectly disclose sensitive information, a vast amount of data can be used to indirectly deduce such sensitive data only through mere indication. LÄS MER

  3. 2. To Adopt or Not to Adopt, That is the Question: An Analysis of Drivers and Barriers for Adoption of Virtual Fitting Rooms in the Swedish online fashion retail market

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Linn Karlsson; Elin Skarin; [2023-09-22]
    Nyckelord :Virtual Fitting Rooms; sustainability; online returns; technology adoption; resistance to adoption; consumer behavior;

    Sammanfattning : The immense increase in returns amongst Swedish online fashion retailers has given rise to severe challenges, not least from a sustainability perspective. Several studies have shed light to Virtual Fitting Rooms (VFRs) as a potential solution for reducing online returns. LÄS MER

  4. 3. Business Model Changes in the Automobile Industry - A Single Case Study of Volvo Cars

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Nahid Salehi; [2023-07-19]
    Nyckelord :Business model; business model changes; strategy; automotive industry; Volvo Cars;

    Sammanfattning : The automotive industry's fast-paced environment, digitalization, and electrification have shed light on the significance of the business model (BM) changes. Responding effectively and promptly to the initiative changes and trends is needed for the firms to have profitability. LÄS MER

  5. 4. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Hannah Gustafsson; Klara Überall Jönsson; [2023]
    Nyckelord :User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

    Sammanfattning : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. LÄS MER

  7. 5. Forecasting daily stock market trading volume using Machine Learning

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Björn Hickman; [2023]
    Nyckelord :Machine Learning; Trading Volume Prediction; Stock Market; Maskininlärning; Förutspå Handelsvolym; Aktiemarknad;

    Sammanfattning : Today, brokers within the stock market brokerage industry are having difficulties with accurately forecasting the trading volume that is conducted by their customers. This is especially a problem during periods of exceptionally high or low trading volumes. LÄS MER