Sökning: "customer orientation and segmentation"

Hittade 4 uppsatser innehållade orden customer orientation and segmentation.

  1. 1. Svenska researrangörers marknad och konkurrensstrategier innan pandemin samt deras planer för tiden efter pandemin : - En kvalitativ studie över pandemins påverkan på turistbranschen och researrangörernas strategiska arbete

    Kandidat-uppsats, Södertörns högskola/Turismvetenskap

    Författare :Diana Aitova; Jennifer Tuulasvirta; [2021]
    Nyckelord :Tour operator; competition strategy; competition; grounded theory; digitization; vertical integration; covid-19 pandemic; recession; customer orientation and segmentation; Researrangör; konkurrensstrategi; konkurrens; grundad teori; digitalisering; vertikal integration; covid-19 pandemi; lågkonjunktur; kundorientering och segmentering;

    Sammanfattning : Problem: In this study, tour operators' perceptions of market changes linked to the pandemic have been investigated. Based on their perceptions, the most effective competition strategies have been described both before and after the pandemic. LÄS MER

  3. 2. Kundanpassad returhantering : E-handelsföretag och deras kunder, en studie om klädbranschen

    Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Anna Edman; Johanna Marklinder; [2015]
    Nyckelord :Returns Management; E-commerce; Consumer Behavior; Shopping Orientation; Customer segmentation; Returns Management; E-handel; Consumer Behavior; Shopping Orientation; Customer segmentation.;

    Sammanfattning : Bakgrund: Majoriteten av e-handelsföretagen verksamma inom klädbranschen når inte lönsamhet vilket till viss del beror på den höga returandelen som i dagsläget ligger mellan 20-50 procent. Returandelen har ökat under de senaste åren och tros öka även i framtiden. LÄS MER

  4. 3. Driving the markets in the 21st century: How to enhance proactive market orientation using social media.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Anna Atras; Alexandra Lykova; [2013]
    Nyckelord :customer behaviour; buzz network; market intelligence; social media; proactive market orientation; customer education; Business and Economics;

    Sammanfattning : This research was undertaken to discover how social media - the technological advancement of the 21st century – can be used to enhance the proactive market orientation. The study is based on the theories in the fields of market orientation, market intelligence and social media. LÄS MER

  5. 4. Prestudy of potential business case for a new transmission regulation device aimed for the USA market

    Magister-uppsats, Institutionen för ekonomi

    Författare :Patric Lidstrom; [2006]
    Nyckelord :segmentation;

    Sammanfattning : This thesis is performed as a pre-study to find some marketing guidelines for Saturnus TRD, with concentration on the potential business case for a new product on the USA market. The USA market for TRD´s is currently not growing organically in matter of new power lines, though an increase of TRD delivery to USA can be predicted the coming years due to replacement of Transformers equipped with old TRD´s. LÄS MER