Sökning: "dealership model"
Visar resultat 1 - 5 av 13 uppsatser innehållade orden dealership model.
1. DIRECT-TO-COMSUMER MODEL IN THE AUTOMOTIVE INDUSTRY The impact of transition to a direct-to consumer business model by an incumbent manufacturer on its retailers: a case study of Volvo Cars
Master-uppsats, Institutionen för tillämpad informationsteknologiSammanfattning : Digitalisation has enabled and shown the opportunity to car manufacturers. They are transforming themselves and a by-product of change is the transformation of their business model. Digital technologies have enabled manufacturers to connect directly with consumers. LÄS MER
2. Shifting Gears: Entering the Automotive Vertical
Master-uppsats, Lunds universitet/InnovationsteknikSammanfattning : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. LÄS MER
3. Product Digitalization from the Perspective of an Established Manufacturing Firm
Magister-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)Sammanfattning : This thesis set out to investigate what motivates an established manufacturing firm to add smart and connectivity features into its products and what considerations are made when doing so. Such a firm was used as a case study object, a firm that is considering digitalization in one of its product areas but has not yet finalized the strategy on how to move forward. LÄS MER
4. My Organization Wants Me to Do What? The Effect of Implementing the B-Corp Certification on Employee Pro-Environmental Behavior
Master-uppsats, Linnéuniversitetet/Institutionen för psykologi (PSY)Sammanfattning : In today’s society, environmental concern might be at a historical peak. 2778 companies in 60 countries have now acquired the Benefit-Corporation (B-Corp) Certification in attempts to demonstrate their environmental responsibility. LÄS MER
5. The role of bonus and commission schemes in value co-creation : exploring Tensions and Conflicts in Car Dealerships
Magister-uppsats, Högskolan Kristianstad/Fakulteten för ekonomiSammanfattning : Bonus and commission schemes are common practice among firms as an incentive for the salesforce. Despite the growing body of literature on value co-creation and the practical relevance, it remains unknown how these management tools relate to each other. There is a gap in research on conflict theory but it is argued that they derive from a paradox. LÄS MER