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Visar resultat 1 - 5 av 26 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Sorry, we are closed for the season : En kartläggande studie om utveckling av säsonger på Öland

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Lisa Broberg; Fanny Lindberg; Ebba Poopuu; [2021]
    Nyckelord :collaboration; outdoor; rural destination; seasonal development; seasonality; Sweden; Öland;

    Sammanfattning : Seasonality in the tourism industry has long been seen as a problem, particularly in cold-climate environments. Despite the fact that this phenomenon has received a lot of attention in the literature, there is not yet a simple solution that can be applied to all destinations. LÄS MER

  3. 2. "Turism kan bli ett problem, om det inte redan är det" : En kvalitativ studie om Last-Chance Tourism och resebeteende vid Belize barriärrev

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Johannes Jansson; Joakim Wermelin; [2020]
    Nyckelord :Last-Chance Tourism; Belize Barrier Reef; sustainable tourism; travel values; travel behaviour; destination marketing;

    Sammanfattning : Last-Chance Tourism is a phenomenon that refers to a destination that is threatened by increasing tourism or climate change. The eagerness to visit these destinations before it is too late is a huge attraction-factor for tourists nowadays. LÄS MER

  4. 3. Uncorking Wine Tourism : Prospects of regional tourism sustainability in Spain

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Caroline Vibeke; Johanne Vibeke; [2020]
    Nyckelord :wine tourism; community; resources; collaboration; sustainability; marketing;

    Sammanfattning : Wine tourism is a growing phenomenon that allows winemakers to create another product beyond their main one, that of wine. By creating an attraction, vineyards are opening another market for themselves that in many cases can create a bigger awareness for their wine. LÄS MER

  5. 4. Destination branding through local food products: The case of Südtirol / Alto Adige

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Edoardo Macelloni; Florian Felder; [2020]
    Nyckelord :Destination branding; food tourism; inverse country of origin; stakeholder collaboration; Südtirol Alto Adige; Business and Economics;

    Sammanfattning : Title: Destination branding through local food products: The case of Südtirol / Alto Adige Date of the Seminar: 4th of June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Florian Felder & Edoardo Macelloni Supervisor: Tommy Shih Keywords: Destination branding, food tourism, inverse country of origin, stakeholder collaboration, Südtirol / Alto Adige Thesis purpose: The purpose of this thesis is to investigate the relationship between local food products and destinations. More specifically, this thesis aims to research how local food is used as a differentiating tool in destination branding. LÄS MER

  7. 5. Ready or not, here they come! : En deduktiv studie om utbytesstudenternas betydelse för destinationen Kalmar

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Linda Arvidsson; Amanda Gran; Matilda Sjöberg; [2019]
    Nyckelord :Exchange students; ERASMUS; Economy; Culture; Marketing; Kalmar; Utbytesstudenter; ERASMUS; Ekonomi; Kultur; Marknadsföring; Kalmar;

    Sammanfattning : Utbytesstudenter har i tidigare studier identifierats som ett betydelsefullt segment inom ungdomsturismen, däremot har många destinationer inte tagit tillvara på de fördelar denna grupp för med sig. Denna studie undersökte vilka fördelar Kalmars utbytesstudenter förde med sig till staden. LÄS MER