Sökning: "digital native"

Visar resultat 21 - 25 av 67 uppsatser innehållade orden digital native.

  1. 21. A digital native or snowflake? : The perceptions of job satisfaction by millennial engineers in Sweden.

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Betty Bakhshi; [2020]
    Nyckelord :Millennial; job satisfaction; motivation; engineer;

    Sammanfattning : Millennials are a generation mentioned frequently both in research and in popular media. Popular media often describes the millennials as disloyal, sensitive and difficult. The scholarly research regarding millennials is largely based on generation cohort, which is a concept that each generation has specific characteristics. LÄS MER

  3. 22. A case study of the Dubai e-commerce market - how cultural impacts within business contexts, and marketing activities should be considered when Swedish businesses seek to enter

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Rebecca Hering; Sarah Abaid; [2019-07-03]
    Nyckelord :Entering foreign markets; E-commerce; Cultural impact in international business contexts; Marketing activities;

    Sammanfattning : Previous research provides a range of theories regarding businesses that seek to expand globally both online or physically. Several of them include aspects such as culture, marketing and other factors that needs to be considered, however, there is no evidence of combining them when examining how to enter a foreign market. LÄS MER

  4. 23. SAGAN OM DET DIGITALA VARDAGSLIVET - En kvalitativ studie över Telenors tillämpning av narrativitet som strategisk kommunikationsresurs

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Sofia Lindén; [2019]
    Nyckelord :narrativity; strategic communication; strategy; commercials; branding; values; storytelling; semiotic analysis; narrative analysis.; Narrativitet; strategisk kommunikation; strategi; reklam; varumärke; företagsvärderingar; storytelling; semiotisk analys; narrativ analys;

    Sammanfattning : In the last couple of years, the amount of commercial messages in our society has increased steadily which in turn has made us humans very critical against all kinds of advertising. Brand researcher Douglas B. Holt even claims that this directly threatens brand's trustworthiness. LÄS MER

  5. 24. How to improve digital communication within course offerings

    Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Hannes Bennet; Nina Nokelainen; [2019]
    Nyckelord :Kenya; Sweden; University; Digital communication; Learning Management System LMS ; Course offerings.;

    Sammanfattning : A well working communication between students and lecturers, both in and outside of class, has shown to be very important for a positive learning experience and an effective learning environment. Students need to have a critical mindset of their own cognitive reasoning and their learning process. LÄS MER

  7. 25. GSM Based Technology as a Tool to Reach Higher Financial Inclusion in Rural Areas : The Digitising of Savings Groups

    Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Jeanna Peebo; Alexandra Kosovic; [2019]
    Nyckelord :USSD; Savings Groups; Xitique; Financial inclusion; Women empowerment; M-pesa;

    Sammanfattning : Digital aid to increase financial inclusion in developing countries is an increasing area of interest growing together with the global expansion of mobile phone penetration. This paper analyzes technical, social and financial aspects of the possibility of digitizing Xitique, a local community-based microfinance model in rural Mozambique. LÄS MER