Sökning: "dynamic customer product"

Visar resultat 1 - 5 av 50 uppsatser innehållade orden dynamic customer product.

  1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Fahad Ayub; Buddika Mantilake; [2024]
    Nyckelord :Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Sammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER

  3. 2. Sociala mediers påverkan på köpbeslut bland konsumenter i åldern 40-60 år

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Andy Garcia; Isra Hallak; [2023]
    Nyckelord :Purchase decision process; electronic word of mouth; social media; generation X; Köpbeslutprocessen; elektronisk word of mouth; sociala medier; generation X;

    Sammanfattning : Purpose: The purpose of the study is to gain a deeper understanding of how Generation X perceive that their purchase decisions are influenced by their use of social media. Method: The study is based on a qualitative research strategy. A semi structured interview was applied. LÄS MER

  4. 3. China Influencer E-commerce Livestreaming Marketing Strategy Research

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Yimeng Ma; [2023]
    Nyckelord :e-commerce; netnography; influencers; followers; and online community;

    Sammanfattning : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. LÄS MER

  5. 4. Establishing a Holistic Framework for Configurator Success : Guidelines for Product Configuration System investment decision-making

    Master-uppsats, Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Centrum för tjänsteforskning (from 2013)

    Författare :Filip Högberg; Edvin Lundkvist; [2023]
    Nyckelord :Product Configuration Systems; Digital Transformation; Malleable Organizations; Success Factors; Dynamic Capabilities; Sustainability;

    Sammanfattning : Product configuration systems (PCS) have the ability to significantly streamline the internal sales process within engineering-to-order (ETO) companies due to its ability to e.g. automate design and quotation processes. LÄS MER

  7. 5. The Development of Capabilities for Servitization from a Dynamic Capability Perspective : a single-case study within the context of product-oriented servitization

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Jacob Brandin; David Hugne; [2022]
    Nyckelord :Servitization; Dynamic Capabilities; Service Strategy; Product-Service Systems; Product-Service Orientation; Organizational Transformation; Capabilities for Servitization; Capabilities;

    Sammanfattning : Purpose – The purpose of this master thesis was to extend the understanding of the capabilities needed to enable the organizational transformation required throughout the servitization process. This research aims to identify what capabilities for servitization were important for the case company and understand how these capabilities were developed by adopting a dynamic capability perspective. LÄS MER