Sökning: "ewom adoption model"

Hittade 3 uppsatser innehållade orden ewom adoption model.

  1. 1. Effects of source credibility and information quality on attitudes and purchase intentions of apparel products : A quantitative study of online shopping among consumers in Sweden

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Anna Fanoberova; Hanna Kuczkowska; [2016]
    Nyckelord :consumer behaviour; source credibility; information quality; apparel products; online shopping behaviour; eWOM; bloggers; online retailers; stylists;

    Sammanfattning : Nowadays rapid development of information and communication technologies induced changes in many spheres of society. Digital media gives an access to diverse information sources ensuring vast available information. However, it became more difficult to evaluate credibility of these sources and quality of information provided by them. LÄS MER

  3. 2. Can you believe what you see? A qualitative study about the determinants affecting the perceived credibility of video eWOM

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Luca Luzzani; Mikel Gorostegui Obanoz; [2015]
    Nyckelord :Electronic word-of-mouth; Video eWOM; Video reviews; Credibility; YouTube; Social Sciences; Business and Economics;

    Sammanfattning : Thesis Purpose: With the increasing popularity of social networks like YouTube, and the increasing accessibility of consumers to devices able to make and edit videos, video reviews are facing a remarkable growth. Hitherto, the research in eWOM has paid more attention to written reviews, leaving a notable gap of research in video eWOM. LÄS MER

  4. 3. eWOM-kommunikation på Facebook & Prisjakt : En studie av skillnader i konsumenters uppfattning om eWOM

    Master-uppsats, Örebro universitet/Handelshögskolan vid Örebro Universitet

    Författare :Emma Axelsson; Madeleine Wikström; [2012]
    Nyckelord :Electronic Word-of-Mouth eWOM ; Information adaption; Information quality; Sender credibility; Effect of eWOM; Online platforms; Anonymity; Elektronisk Word-of-Mouth eWOM ; Informationsanammande; Informationens kvalitet; Avsändarens trovärdighet; Effekten av eWOM; Webbaserade plattformar; Anonymitet;

    Sammanfattning : Purpose – The purpose of this study is to identify and describe how consumer perceptions regarding information quality, sender credibility and effect of eWOM-communication differ between Facebook and Prisjakt. Approach – Based on previous research an analytical model was designed. LÄS MER