Sökning: "företagsekonomi employer branding"

Visar resultat 11 - 15 av 54 uppsatser innehållade orden företagsekonomi employer branding.

  1. 11. Hur en global organisation behåller sitt arbetsgivarvarumärke : En kvalitativ studie om geografiska anpassningar inom en global organisation i den föränderliga omvärlden 

    Kandidat-uppsats, Jönköping University/Högskolan för lärande och kommunikation; Jönköping University/IHH, Företagsekonomi

    Författare :Johannes Berholt; Johanna Eriksson; [2022]
    Nyckelord :Employer Branding; Global Perspective; Volatility; HR; Human Resources; Coordination; Arbetsgivarvarumärke; Globalt perspektiv; Föränderlighet; HR; Human Resources; Koordinering;

    Sammanfattning : Bakgrund: En organisatorisk utmaning för globala organisationer är arbetet med deras arbetsgivarvarumärke när de är globalt utbredda och behöver anpassa sig till olika geografiskt spridda marknader. Utmaningen faller inom området företagsekonomi och det är vanligtvis organisationens HR som axlar ansvaret med utmaningen. LÄS MER

  3. 12. The survival of start-ups relies on its employees : A qualitative study about how start-ups can attract employees

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Amanda Bäck; Nelly Segerqvist; Anton Karlsson; [2022]
    Nyckelord :Characteristics of Start-ups; Employer Branding; Employee Attractiveness; Start-up Recruitment;

    Sammanfattning : Background: Start-ups foster economic development, create new jobs and generate economic value. However, most start-ups fail during the development phase. Generally, after five years 80% of the start-ups fail and need to shut down their business. A challenging task that start-ups need to overcome is the labour shortage within the industry. LÄS MER

  4. 13. Human resource localisation strategy and employer branding : A qualitative study on the association between human resource localisation strategy of MNCs and local employer branding

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Jiatong Xiu; [2021]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  5. 14. How Employer Branding is Affected by Country-of-Origin : And its effect on Employee Retention of Generation Z

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Philip Kaburek; Alex Wahlberg; Andreas Kilit; [2021]
    Nyckelord :Employer Branding; Country of Origin Effect; Employee Retention; Generation Z; Development Opportunities; Environmental Social Governance; Consumer Branding;

    Sammanfattning : Employer branding is becoming increasingly important, but the literature on the subject lacks vital elements. First, Country of Origin (COO) has been shown to affect employer branding, but this process is very poorly understood. LÄS MER

  7. 15. Boycotting, buycotting or doing nothing : A quantitative study of corporate reputation in relation to political consumerism

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Hannah Kyller; Hedvig Thorson; [2021]
    Nyckelord :Political Consumerism; Corporate Brand Reputation; Corporate Social Responsibility; Employer Branding; Corporate Image; Corporate Crisis;

    Sammanfattning : Background: In previous years, Swedish company Na-kd has been promoted in the media due to allegations of poor working conditions. While this has potentially taken a hit on the company’s reputation, studying the relationship between corporate actions and perceptions of the public has been neglected. LÄS MER