Sökning: "fandom"
Visar resultat 16 - 20 av 110 uppsatser innehållade ordet fandom.
16. “I am the problem, it’s me” : A Netnographic Analysis of ‘Swiftie’ Prosumers on YouTube Shorts
Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Sammanfattning : The popularity of Taylor Swift has been growing rapidly on social media after the release of her ‘Midnights’ album on 21 October 2022. The lead single of the album, ‘Anti- Hero’ and the ‘Anti-Hero Challenge’ initiated by the singer inspired 17 thousand fans (Swifties) to share their own anti-heroic stories inspired by the song. LÄS MER
17. Transforming Heterotopia : Exploring how Women Danmei Fans Explore Gender, Build Community, and Circumvent Censorship
Master-uppsats, Uppsala universitet/Medier och kommunikationSammanfattning : Danmei fandom is a subcultural community of young women in China. In the context of strict online censorship in China, they engage in the practices of writing, sharing, and reading Danmei fanfic, which is fan secondary works that focuses on the romantic relationship between male characters in media content and popular culture productions. LÄS MER
18. Are Three Points Enough - A Study of Football Supporters' Perceptions of Club Ownership Structures and Types of Owners
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : This essay aims to investigate different sorts of ownership structures that have risen in recent times to become more or less popular among the supporters, as they in several ways are an integral part of the sport played on the pitch. With innumerable supporters around the globe, they naturally want the owners to act in the best interest of their favorite club. LÄS MER
19. BAKOM STJÄRNBANERETS RIDÅ : En etnologisk analys av musikalen Hamilton
Kandidat-uppsats, Uppsala universitet/Institutionen för kulturantropologi och etnologiSammanfattning : Behind the Star-Spangled Banners curtain – an ethnological analysis of the musical Hamilton The purpose of this study is to analyze how imagined communities are constructed in the musical Hamilton (2015) and how this affects a Swedish versus an American audience’s view of the American Revolution. Through five-semi structured interviews and one participatory observation from a constructivist point of view and Benedict Andersons theory regarding imagined communities I have investigated the following questions: How is the history and the hero constructed in the musical Hamilton? How does American nationalism differ from Swedish nationalism according to the participants of the study? In what way is the audience affected by the historiography portrayed in the musical Hamilton? The results of the study show that there is a marked difference in the view a Swedish versus an American audience have regarding Hamilton. LÄS MER
20. Navigating Transmedia Landscapes: The Mutual Impact of the Arcane Series and League of Legends on Audience Engagement
Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Sammanfattning : This research investigates the impact of transmedia storytelling through a case study of Arcane, a Netflix TV show set in the League of Legends universe. Grounded in the combination of transmedia storytelling theory, audience engagement theory and reception theory, we utilised semi-structured interviews to probe and understand viewer perceptions. LÄS MER
