Sökning: "fashion involvement"

Visar resultat 1 - 5 av 50 uppsatser innehållade orden fashion involvement.

1. 1. How macro factors influence decision-making in the fashion industry value chain

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Filippa Johnsson; Roos Kramer; [2023-07-19]
   Nyckelord :;

   Sammanfattning : The complexity of the macroenvironment and value chains within the fashion industry has increased the importance of strategic value chain configurations. The global influence and awareness of macro factors has made it more challenging for decision-makers to integrate macro-environmental changes in their strategic decisions. LÄS MER

3. 2. THE IMPACT OF CANCEL CULTURE ON CONSUMERS IN THE FASHION INDUSTRY - An exploratory qualitative study on post-millenials

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Hanna Halilovic; [2023-07-03]
   Nyckelord :Cancel culture; Fashion industry; Influencer marketing; Social media; Identity creation; Brand community; Consumer community; Brand co-creation;

   Sammanfattning : The growth of cancel culture has been rapid within marketing and consumption during recent years. With the emergence of cancel culture, consumers have been enabled to use their voices to hold brands accountable, where social media has made information easily available making consumers constantly informed. LÄS MER

4. 3. Luxury, Fashion, and Idols - Applying an extended theory of planned behavior to examine barriers toward sustainable fashion consumption in Japan

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Florian Konstantin Gold; Allegra-Scarlett Nefertari Verena Irmgard Marie Terner; [2023-07-03]
   Nyckelord :Fashion; Luxury; Idols; Japan; Consumption; Sustainability; Theory of Planned Behavior; Barriers; Sustainable Fashion;

   Sammanfattning : Purpose: This study aimed to apply an extended theory of planned behavior (TPB) to sustainable fashion consumption (SFC) in Japan, and test the importance of sociocultural barriers to purchase intentions. Methodology: As only a few studies have examined SFC in Japan and have not used the TPB framework, this study adds to the body of literature, and proposes luxury orientation, fashion involvement, and idol attachment as barriers toward sustainable fashion (SF) purchase intentions in Japan. LÄS MER

5. 4. Context-Aware Fashion Recommender Systems to Provide Intent-based Recommendations to Customers

   Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

   Författare :Edda Waciira; Marah Thomas; [2023]
   Nyckelord :e-commerce; Fashion Recommendation Systems; Machine Learning; Recommendation Systems;

   Sammanfattning : In recent years, Recommendation Systems have revolutionized how social media and ecommerce are used. Fashion Recommendation Systems have made it easier for customers to do shopping, by recommending items to them based on various factors, such as their previous orders, and their similarities to other users. LÄS MER

7. 5. Inköparens roll för hållbara inköp : Möjligheter och begränsningar för att implementera hållbarhet i textila inköpsprocesser

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Annie Falander; Tilda Öman; [2023]
   Nyckelord :Sustainability; textile; supply chain; procurement process; strategic procurement decisions; organisational structure; stakeholder theory; Hållbarhet; textil; försörjningskedja; inköpsprocess; strategiska inköpsbeslut; organisationsstruktur; intressentteorin;

   Sammanfattning : Att anamma hållbarhet och ta strategiska beslut har blivit allt viktigare för textilföretag idag då kraven på socialt och miljömässigt ansvar har ökat. Genom den roll som inköpare besitter och sin delaktighet i inköpsprocessen har de möjligheter att påverka flera beslut i företag som kan kopplas till hållbarhet. LÄS MER