Sökning: "football"

Visar resultat 26 - 30 av 1144 uppsatser innehållade ordet football.

1. 26. Examining the Impact of Football Tournaments on Equity Markets: An Analysis of Market Anomalies, Market Dynamics and Investor sentiment

   Kandidat-uppsats,

   Författare :Oskar Edgren; Josef Johansson; [2023-07-06]
   Nyckelord :;

   Sammanfattning : This paper investigates whether two international football tournaments have an effect on the performance of four major stock markets during the event period. Some previous literature suggest that the NYSE index tended to fall during every World Cup between 1950 and 2007 due to negative investor sentiment associated with losing and being knocked out of the tournament. LÄS MER

3. 27. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Olle Ahlberg; Adam Palm; [2023-07-03]
   Nyckelord :Personal brands; brand equity; sports marketing; track and field;

   Sammanfattning : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. LÄS MER

4. 28. Football Clubs’ Supporters and Human Rights - A Social Identity and Consumer Culture Perspective

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Henrik Ericsson; Eric Nilsson; [2023-07-03]
   Nyckelord :Supportership; Human Rights; Social Identity Theory; Consumer Culture Theory; qualitative methodology;

   Sammanfattning : Following football and attending games is a popular practice in the world and in Sweden. Accordingly, a lot of people establish an identity with their supportership to a club which indicates the importance of football clubs in these people's lives. LÄS MER

5. 29. “It’s not like I can stop consuming football” - How consumers through moral decoupling support a sports event conducting unethical behavior

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Izabella Lipovac; Rebecka Johansson; [2023-07-03]
   Nyckelord :Moral decoupling; moral coupling; sports events; unethical behavior; moral judgment; attachment; moral emotions;

   Sammanfattning : Using the case of the 2022 Fifa World Cup, this study develops the notion of moral decoupling, a reasoning process that separates moral judgment and performance judgment. This separation allows consumers to condemn unethical behavior performed by companies and public figures while simultaneously continuing to offer them support. LÄS MER

7. 30. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Sofia Granberg; Julia Löfblad; [2023-07-03]
   Nyckelord :Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

   Sammanfattning : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. LÄS MER