Sökning: "e-zine"

Hittade 2 uppsatser innehållade ordet e-zine.

1. 1. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Sofia Granberg; Julia Löfblad; [2023-07-03]
   Nyckelord :Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

   Sammanfattning : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. LÄS MER

3. 2. Gör det själv! Fansinet i Sverige

   Magister-uppsats, Högskolan i Borås/Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan

   Författare :Karin Andersson; [2004]
   Nyckelord :library and information science; biblioteks- och informationsvetenskap;

   Sammanfattning : The purpose of this masters thesis is to examine the fanzine, a form of amateur publication, in Sweden, both in the traditional paper form and the more recent electronic form. It deals with what is distinctive about the fanzine as a publication and also as a social and cultural product. LÄS MER