Sökning: "green social media marketing"
Visar resultat 6 - 10 av 32 uppsatser innehållade orden green social media marketing.
6. Secret sustainability: A case study of why a company might go silent with its green achievements
D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledningSammanfattning : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. LÄS MER
7. Marknadsförings (o)förmåga att bidra till konsumtion av grönt mode : En studie om hur modeföretags gröna marknadsföring påverkar gapet mellan unga konsumenters attityder till grönt mode och deras faktiska köpintentioner.
Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this thesis is to investigate how green marketing can bridge the gap between young consumers' attitudes towards green fashion and their actual purchase intentions. In order to identify and gain an understanding of the factors that influence the effect of green marketing, a multi-research method is used (a combination of qualitative and quantitative methods). LÄS MER
8. The Impact of Brand Generated Content on Green Purchase Intention : A Study Based on Brand Generated Content on Social Media Platforms and Food Industry
Master-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : The increasing threats to the environment have led the consumers to enhance their concern for environment. As a result, consumers nowadays intend to purchase environmentally friendly products as part of showing their concern for environment. LÄS MER
9. GREEN SKEPTICISM : How green intentions can lead to brown choices
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleSammanfattning : Although much is known about the conscious consumer, very little is known about green advertising. Given the growing attention placed on environmental issues and the heavy reliance of the consuming public on mass media, the dire lack of credibility in green advertising is in a shocking state. LÄS MER
10. A greener industry or just green marketing? : an exploratory study about how consumers experience green marketing in the fast fashion industry
Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomiSammanfattning : The purpose of this thesis is to explore how consumers experience green marketing within the fast fashion industry. The Theory of Planned Behavior was used as a foundation for a conceptual framework. A qualitative approach was used, and the empirical data was gathered through three semi-structured focus groups with a total of 17 participants. LÄS MER
