Sökning: "hofstede dimension"
Visar resultat 1 - 5 av 55 uppsatser innehållade orden hofstede dimension.
1. Exploring Cross-Cultural Differences in Attitudes Towards SDG12
Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : Date: 2023/05/30 Level: Master thesis in Business Administration, 15cr Institution: School of Business, Society and Engineering, Mälardalen Authors: Diana Al-Khameesi, Jessika Melander Title: Exploring cross-cultural differences in attitudes towards SDG12 Supervisor: Emre Yldiz Keywords: SDG, Consumer attitude, Cultural values, Hofstede Research question: To what extent individuals’ attitudes towards SDG12 vary across cultures? Purpose: To what extent the importance of cultural values of individuals has influenced consumer attitude towards SDG12 and what implications this have for the SDGs being marketed as international goals. Method: A quantitative study; collecting 230 valid responses from individuals across multiple countries. LÄS MER
2. “If I was told about the Lucia tradition - I would have loved to join” : A qualitative study on how Swedish For Immigrants (SFI) students experience a sense of belonging through communication.
Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskapSammanfattning : This study aims to bring awareness about culture and social integration to investigate how newly arrived immigrants in a Swedish municipality experience their process of social inclusion, through communication whilst learning the Swedish language. The knowledge of a host country language helps an individual with cultural adaptation and integration. LÄS MER
3. The effect of the dimension of culture masculinity/ femininity in communication in multinational projects
Magister-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : As companies expand their operation worldwide, multinational communication in multi-cultural teams has become an important research topic, therefore, the purpose of this study promises to offer an understanding of how different degrees of the single dimension of culture MAS (Masculinity/Femininity) affects communication in a multinational and multicultural environment, using as a starting point and reference for this study an undis-closed Swedish multinational company with operations in over 70 countries.The cultural dimension of MAS used in the study was proposed by Geert Hofstede (1980) as part of his research on culture, and it is a key element that set the bases of this work. LÄS MER
4. HOW HAS THE CORONAVIRUS PANDEMIC AFFECTED OUR USE OF LANGUAGE? A corpus-based study of neologisms and semantic shifts in English and Chinese web texts
Magister-uppsats, Göteborgs universitet/Institutionen för språk och litteraturerSammanfattning : This study examined how COVID-19 has affected the use of language, especially English and Chinese neologisms, semantic shifts, and their relationship with Hofstede cultural dimension theory. A corpus-based study was conducted. LÄS MER
5. Significance of eWOM in the road of customer journey : Acceptance Of Ewom Towards Cross-Cultural Boundaries.
Master-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : The digital era began a few years ago and day by day the dominance of the digital era is easily captivating all aspects of life. The business world is not out of that and for that reason, eWOM has born as a completely customer dominant platform. LÄS MER
