Sökning: "impact of advertising thesis"

Visar resultat 1 - 5 av 111 uppsatser innehållade orden impact of advertising thesis.

1. 1. En vågskål mellan anpassning och intrång. En kvalitativ studie om hur generation Z uppfattar sin integritet vid riktad reklam online.

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Stina Stensson; [2024-03-01]
   Nyckelord :Generation Z; Integritet; Riktad reklam; Online;

   Sammanfattning : In today's society, the internet is an integral part of people's everyday lives, where every digital interaction creates a unique imprint. Through our online activities, we are carefully tracked and analyzed by various actors, primarily companies, who strive to create advertising that reaches us in our digital habitat. LÄS MER

3. 2. Hållbarhetsredovisning som marknadsföringsverktyg – En undersökning av de marknadsföringsrättsliga konsekvenserna av företagens hållbarhetsredovisning

   Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

   Författare :Saga Sthen; [2023]
   Nyckelord :EU-rätt; associationsrätt; marknadsföringsrätt; miljöpåståenden; hållbarhetsredovisning; Law and Political Science;

   Sammanfattning : Environmental and climate issues are becoming increasingly relevant in society. Both consumers and companies, as well as international organizations are placing greater focus on these issues. LÄS MER

4. 3. Where's the beef? A quantitative study of the impact of advertising claims on consumer beliefs, attitudes and behavioral intentions in the context of plant-based meat

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Ida Hanhirova; Sophie Wellié; [2023]
   Nyckelord :Plant-based meat; Advertising; Claims; Sustainable consumption; Theory of Planned Behavior;

   Sammanfattning : With a growing population to feed and increased focus on reducing unsustainable (for both the planet and the body) food practices, meat consumption and reduction has become a hot topic. Although an increasing number of people are choosing to ditch dairy and say no to meat, most people in the Western world do consume meat, and enjoy doing it. LÄS MER

5. 4. The Impact of AI on the Media Industry.

   Magister-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Muhammad Hashim Khan; [2023]
   Nyckelord :Artificial intelligence; media industry; impact; ethical considerations;

   Sammanfattning : The impact of artificial intelligence (AI) on the media industry is examined in this thesis study. A full understanding of the effects of AI integration in many dimensions of the media landscape is provided through a methodical review of the literature that highlights key themes and ideas. LÄS MER

7. 5. The Creator Effect: A quantitative study of the impact on consumer perceptions and judgements when exposed to an AI-created advertisement

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Elina Heidenborg; Linnea Kaveryd; [2023]
   Nyckelord :artificial intelligence; advertising; consumer perceptions; the machine heuristic; advertising outcomes;

   Sammanfattning : Artificial intelligence is expected to disruptively change the future of marketing, and the benefits of the technology are widely known. However, despite a general skepticism around AI, there is still a lack of research investigating consumer perceptions in the field. LÄS MER