Sökning: "influence strategies"

Visar resultat 1 - 5 av 1843 uppsatser innehållade orden influence strategies.

1. 1. TikTok-influencers: vad är ett vinnande koncept för framgång? En kvalitativ innehållsanalys om olika personliga varumärkesbyggande kommunikationsstrategier samt karaktärsdrag som är framträdande i svenska influencers TikToks

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Yrsa Petersén; Filippa Sundman; [2024-03-04]
   Nyckelord :Personligt varumärke; influencer; kommunikationsstrategier; karaktärsdrag; TikTok;

   Sammanfattning : Executive summary The purpose of this thesis is to examine the construction of personal brands on influencers on the platform TikTok. Influencers - a very current and relevant phenomenon in today’s society, are gaining more power in the media landscape and have major influence on both social media users and companies. LÄS MER

3. 2. Mellan fri vilja och datadriven exploatering: En studie om drivkrafter, medvetenhet, makt och ansvar inom onlinecasinomarknaden

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Daniel Bengtsson; Lisa Hägglund; [2024-02-12]
   Nyckelord :marknadsföringsstrategier; onlinecasino; konsumentbeteenden;

   Sammanfattning : This essay examines the limits of marketing strategies in the online casino industry, focusing on how data-driven and advanced marketing practices influence consumer behavior and contribute to problematic gambling consumption. By observing the online casino industry, the study identifies how companies use sophisticated data analysis methods and psychological techniques to attract and retain customers, raising significant ethical and social issues. LÄS MER

4. 3. Tjejsnuset är det nya! : En kvalitativ studie om hur bilden av vitt snus konstrueras i samspel mellan media och unga vuxna, samt hur vitt snus kodas som manligt respektive kvinnligt.

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Elsa Widenström Findell; Silja Jóhannsdóttir; [2024]
   Nyckelord :Vitt snus; genus; reklam; konstruktion;

   Sammanfattning : The study aims to examine the construction of the image of white snus, specifically focusing on the growing trend of female snus use. The analysis will shed light on overall perceptions and attitudes towards white snus, along with its social construction among young adults. LÄS MER

5. 4. Curatorial Intentions and Visitor Experience : Three case studies of publicly funded Konsthallar and how curatorial intentions affect the creation of social space

   Master-uppsats, Stockholms universitet/Institutionen för kultur och estetik

   Författare :Linnea Wästfelt; [2024]
   Nyckelord :Public Art Institutions; Visitor Research; Social Space; Curatorial Gaze; Göteborgs Konsthall; Malmö Konsthall; Liljevalchs Konsthall;

   Sammanfattning : Publicly funded art institutions in Sweden are tasked with the mission of making contemporary art available and accessible to the citizens. This thesis investigates three cases of publicly funded art institutions in Sweden, namely Göteborgs Konsthall, Malmö Konsthall and Liljevalchs Konsthall. LÄS MER

7. 5. Constructing Capabilities : Military Strategies of Small States in an Age of Transition: Examining the Influence of Strategic Culture

   Master-uppsats, Försvarshögskolan

   Författare :Lara Kristjansdottir; [2024]
   Nyckelord :Strategic culture; neorealism; military strategy; defence planning; small state security; Sweden and Denmark.;

   Sammanfattning : Scholars tend to approach small states’ military strategies in terms of restraints and opportunities in the external security environment, largely overlooking the influences of a state’s domestic particularities. This thesis aims to explore how the theory of strategic culture, regarded here as an inherent, domestic context in which strategy is formulated, can add nuance to such realist analyses of how small states build and adjust their defence capabilities. LÄS MER