Sökning: "master brand management"

Visar resultat 1 - 5 av 57 uppsatser innehållade orden master brand management.

  1. 1. IS THERE ROOM FOR HIGH TECH IN A HIGH TOUCH INDUSTRY? AN EXPLORATORY STUDY ON ADOPTION OF SOCIAL ROBOTS IN THE HOTEL INDUSTRY

    Master-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Emelie Dellby Svensk; Kajsa Jernetz; [2023]
    Nyckelord :Social robots; Barriers to adoption; Hotel industry; Digitalization of the hotel industry; Behavioral Reasoning Theory; B2B and B2C commercialization; Technology and Engineering;

    Sammanfattning : This master thesis explores the possibilities of social robot adoption in the hotel industry. Social robots represent a new product group, a radical innovation, that has yet not seen commercialization in the hotel industry in Sweden. LÄS MER

  3. 2. The Road Towards Service-Integrated Offerings for Product-Centred Manufacturing Firms : A Case Study within Husqvarna

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Kajsa Ivarsson; Eric Seing; [2023]
    Nyckelord :;

    Sammanfattning : In recent years there has been an increase in servitisation amongst manufacturing firms. Change could be inevitable to stay competitive in this fierce innovative environment and is therefore an ongoing topic that needs to be addressed. LÄS MER

  4. 3. Resisting Warwick of the Future

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Klara Käll; Ayelen Rojas Alvarez; Akankshya Mishra; Yingting Zhang; [2022]
    Nyckelord :Warwick; Univeristy; Branding; Marketing; Case; Business and Economics;

    Sammanfattning : This is a case belonging to the master case series of the course Corporate Brand Management and Reputation. In this case we present the rebranding of University of Warwick. Upon its 50th birthday, the administration decided to launch a new logo which faced backlash from the students resulting in a petition to stop it.. LÄS MER

  5. 4. 50% off Genuine Leather! Reviving Coach, Inc.'s Reputation

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Chandhni Jayakanth; Anesa Kuruzovic Subo; Louelle Tameu; Nida Tanveer; [2022]
    Nyckelord :Brand Reputation; Trading Down; Leather Industry; Fashion Industry; Brand Image Management; Business and Economics;

    Sammanfattning : The “Corporate Brand Management and Reputation: Master’s cases” is a case series for applying the case method of teaching and learning in higher education. The cases are relevant to brand strategists in private and public sector organizations, as well as academics and students at universities, business schools, and executive education. LÄS MER

  7. 5. Swedish food habits for higher nutritional value and lower climate impact : food retail portfolio management

    Master-uppsats, SLU/Department of Molecular Sciences

    Författare :Rebecca Johansson; Linn Torstensson; [2021]
    Nyckelord :greenhouse gas emissions; private label brand; sustainable diets; sustainable food consumption; sustainable nutrition;

    Sammanfattning : In order to tackle climate change and the increased prevalence of non-communicable diseases, a transformation of human diets is urgently needed. The food retailers can play an important role if integrating sustainability related aspects in their corporate portfolio decisions in order to influence the consumer to make more sustainable food choices. LÄS MER