Sökning: "no logo"

Visar resultat 1 - 5 av 23 uppsatser innehållade orden no logo.

  1. 1. Konsumenters preferenser till enkla kontra komplexa logotyper

    Kandidat-uppsats, Högskolan Dalarna/Informatik

    Författare :Hugo Lillieström; [2023]
    Nyckelord :Logo complexity; recognition; logo change; choice experiment; Logotypkomplexitet; igenkänning; logotypförändring; valexperiment;

    Sammanfattning : Bakgrund: Logotypförändringar har blivit alltmer vanliga och logotyperna blir allt enklare. Hur ser konsumenterna på denna förändring? Syfte: Syftet med denna studie är att undersöka hur logotypers komplexitet samt igenkänning kan påverka konsumenters preferenser. LÄS MER

  3. 2. Tradition vs. Human Rights? Analyzing Racialized Branding from a Business and Human Rights Perspective

    Master-uppsats, Lunds universitet/Mänskliga rättigheter

    Författare :Anna Elisabeth Schädle; [2023]
    Nyckelord :Racism; brand logos; racialized branding; Business and Human Rights; UN Guiding Principles on Business and Human Rights; corporate responsibility; Austria; Social Sciences;

    Sammanfattning : Systemic racism is a prevalent and longstanding problem in society that gained widespread public interest through the Black Lives Matter movement. Following the murder of George Floyd in May 2020, the movement expanded to Austria and brought heightened attention to the racialized branding of an Austrian brewery. LÄS MER

  4. 3. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Emma Mathilda Lyppert; [2021]
    Nyckelord :Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

    Sammanfattning : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. LÄS MER

  5. 4. Customers' Perceptions on Logotype Prominence for High- and Low-end Apparel Brands

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Naomi Alamaa; Alexandra Causic; [2021]
    Nyckelord :logotype placement and size; third-person effect; signalling theory; intrinsic and extrinsic; hedonism; uniqueness and materialism;

    Sammanfattning : This quantitative study examines customers' preferences when it comes to logotype placement and size, and how these preferences differ for high- and low-end fashion brands. A customer survey (n=262) was conducted where the participants were asked questions regarding self-image, motivations to purchase luxury and demographics. LÄS MER

  7. 5. Att utveckla för framtiden : Med förband i fokus - en studie om materielutveckling inom Armén

    Kandidat-uppsats, Högskolan i Halmstad

    Författare :Andreas Axelsson; Ulrik Dartman; [2021]
    Nyckelord :Militär innovation; materielutveckling; livscykelmodell; Markstridsskolan; armén; Försvarsmakten; påverkansmodell;

    Sammanfattning : There is no more reverent military tradition than a healthy scepticism about new ideas. But such scepticism must be accompanied by openness to new information that can lead us to change. In the case of strategic leaders, create the conditions for which these discoveries can occur. LÄS MER