Sökning: "non-traditional marketing"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden non-traditional marketing.

  1. 1. Den ljuva doften av en lyckad varumärkesregistrering - en studie om huruvida doft kan erhålla ett varumärkesrättsligt skydd

    Kandidat-uppsats, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Författare :Ebba Olsson; [2023]
    Nyckelord :immaterialrätt; Law and Political Science;

    Sammanfattning : Länge har varumärken varit ett ord, en form eller kanske en kombination av de två. I takt med den tekniska utvecklingen i samhället använder marknadsförare sig av andra typer av tecken som varumärken för att särskilja sig mot sina konkurrenter. LÄS MER

  3. 2. Färgassociationer : Uppfattningar om och associationer till färgen rosa i ett såväl traditionellt som ett modernt, icke-traditionellt marknadsföringssammanhang

    Kandidat-uppsats, Södertörns högskola

    Författare :Ludvig Lenas Jacobsson; [2023]
    Nyckelord :Color association; Marketing; Brand identification; Pink; Klarna; Traditional; Modern;

    Sammanfattning : The purpose of this study is to examine the perceptions of and associations with the color pink in both a traditional and a modern non-traditional marketing context. That is, what traditional associations do people have with the color pink in contrast to what modern new associations have developed with the color pink as we see it today. LÄS MER

  4. 3. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :My Bui; Anh Tran; [2022]
    Nyckelord :purchase intention; influencer marketing; celebrity endorsements; source credibility; social media influencer; Instagram;

    Sammanfattning : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. LÄS MER

  5. 4. Why we trust What we trust

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sofi Hagander; Hampus Harrysson; [2020]
    Nyckelord :Brand Trust; Financial Services; Non-traditional Advertising; Consumption Values; Generation X and Y; Business and Economics;

    Sammanfattning : Title: Why we trust What we trust Seminar date: 2020-06-04 Course: BUSN39 Degree project in Global Marketing, 15 credits Authors: Sofi Hagander & Hampus Harrysson Supervisor: Veronika Tarnovskaya Keywords: Brand Trust, Financial Services, Non-traditional Advertising, Consumption Values, Generation X and Y Thesis purpose: Aims to enrich the understanding of how non-traditional advertising in financial services affects consumers' brand trust and if this perception differs between the generational cohorts X and Y. Methodology: This study is based on a philosophy of social constructionism. LÄS MER

  7. 5. Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria : A case of Kaufland Bulgaria

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Simeon Kovachki; Ventsislav Marinov; [2018]
    Nyckelord :Advertising; Marketing; Traditional Advertising; Non-Traditional Advertising; Communication Process; Decision-Making Process; Perceptions;

    Sammanfattning : Title: Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria. LÄS MER