Sökning: "personalization attributes"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden personalization attributes.

  1. 1. Reactions Towards Politicians' Different Self Portrayals Among Individuals of Generation Z

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Elsa Spenninge; Louise Andrea Alexandra Bendixen Kettis; [2022]
    Nyckelord :Personalization; Media Effects; Framing Theory; Social Media; Politicians; Generation Z; Social Sciences;

    Sammanfattning : The aim of this study is to analyze the reactions of individuals within Generation Z in regards to various self presentations of politicians. The study has been conducted based on three focus groups, where certain Instagram posts of Ebba Busch, Ulf Kristersson and Nicola Sturgeon have been presented. LÄS MER

  3. 2. Data-driven Management Framework using National and Corporate Culture Analytics to foster Innovation Ambidexterity : A case study on a world leading telecom company

    Master-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Chiara Isola; Divya Peddireddy; [2021]
    Nyckelord :Ambidexterity; Exploration; Exploitation; Innovation; National culture; Corporate culture; Telecommunication Sector; Human Capital; Data-driven Management; Business Strategy; Machine Learning;

    Sammanfattning : Background: In a highly competitive world, leaders of firms highly dependent on innovation, such astelecom companies, must acquire data-driven managerial skills to systematically analyze datasets from multiple points of view to aid decision-making in the new context of Industry 4.0. LÄS MER

  4. 3. Persuasive Chatbot Conversations : Towards a Personalized User Experience

    Master-uppsats, Linköpings universitet/Institutionen för datavetenskap

    Författare :Sofia Rönnberg; [2020]
    Nyckelord :chatbot; persuasive; human-chatbot conversations; wizard of oz; personalization; coaching; guide;

    Sammanfattning : Helping drivers improve their driving skills and become safer drivers is a problematic topic. Most drivers have a lacking self-assessment ability and consider themselves above average driving skills. This is believed to be related to the lack of continuous feedback after getting the driver’s license. LÄS MER

  5. 4. Managing the Expectations of Voice-Controlled Access Solutions

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Författare :David Hellman; [2019]
    Nyckelord :Voice User Interface; VUI; Expectation; Access Solution; User Experience; UX;

    Sammanfattning : Voice is the primary tool of communication to a majority of people on earth. Humans are wired to process speech, meaning voice interaction require little cognitive effort. Advancements in voice technology over the last 20 years have seen an increased prevalence of voice-controlled applications. LÄS MER

  7. 5. Personaliserad onlinemarknadsföring till priset av personlig integritet - En kvantitativ studie av aspekter som påverkar effekterna av personaliserad onlinemarknadsföring

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Emelie Ekholm; Elisabeth Hellström; [2019]
    Nyckelord :personalization paradox; online behavioral advertising; personalization; privacy invasion; online advertising;

    Sammanfattning : Digitalization has enabled retailers to collect data about consumers and their behavior, and it is becoming increasingly common to utilize data through personalized marketing. The goal with personalization is to increase relevance and customer adoption, however, previous research has identified a personalization paradox where greater personalization may invoke negative effects such as feelings of privacy invasion with consumers. LÄS MER