Sökning: "sponsorship and brand image"

Visar resultat 1 - 5 av 39 uppsatser innehållade orden sponsorship and brand image.

  1. 1. Birds of a Feather Flock Together: Does Similarity Between Sponsor and Sponsee Predict a Successful Sponsorship? : A Study Based on External Congruence and Women’s Sports

    Magister-uppsats,

    Författare :Antonio Crnoja; Jesper Grandell; [2023]
    Nyckelord :congruence; sponsorship; sponsor; similarity; consumer behavior; women’s sports; ice hockey; ESCS; niche sports; external congruence; brand equity; brand awareness; brand image; perceived brand quality;

    Sammanfattning : Sponsorship is an essential part of marketing communications within sports (Biscaia et al., 2014). Congruence, or the degree to which a sponsor and an event mesh, is one of the main factors influencing sponsorship memory accuracy (Evans, 2019). LÄS MER

  3. 2. Sport event sponsorship: How to step up your game

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Henriette Grønlund Christensen; Tessa Rauthe; Camille Buob; [2022]
    Nyckelord :Sponsorship; Event Sponsorship; Event Organization Sponsorship; Measuring sponsorship effectiveness; Brand awareness; Brand image; Brand Value; Business and Economics;

    Sammanfattning : Purpose - The purpose of this study is to explore the phenomenon of event sponsorship and how it adds value to a brand. It aims to discuss various forms of sponsorship and outline how they differ from one another. The objective is to discover why a brand should choose to create an event instead of only sponsoring an existing event. LÄS MER

  4. 3. Grönvit Hållbarhet – En Grönvit Betydelse? : En kvalitativ och kvantitativ analys av Rögle BK:s CSR-organ Grönvit Hållbarhet påverkar sponsorernas sponsringssamarbete med klubben.

    Kandidat-uppsats, Malmö universitet/Institutionen Idrottsvetenskap (IDV)

    Författare :Filip Multan; Oliver Trulsson; [2021]
    Nyckelord :CSR; Brand Image Transfer;

    Sammanfattning : This study aims to evaluate how Rögle BK:s work with CSR affects their sponsors relation to their sponsorship cooperation.  We do this via a quantitative and qualitative analysis of the club’s sponsors. Since Rögle BK have many sponsors, we put the limit to be included in this study at 90 000 SEK in sponsorship-money per year. LÄS MER

  5. 4. Hur arbetar Svensk Elitfotboll (SEF) med sina huvudsponsorer Unibet och OBOS utifrån sin brand identity och hur uppfattas detta genom brand image?

    Kandidat-uppsats, Malmö universitet/Fakulteten för hälsa och samhälle (HS)

    Författare :David Sax; Jeff Torberntsson; [2021]
    Nyckelord :SEF; Brand Identity; Brand Image; Positioning; Betting; Sponsorship;

    Sammanfattning : AbstractKeywords: Brand image, brand identity, sponsorship, betting, football, branding. Purpose: How does Swedish Elite Football (SEF) work with its main sponsors Unibet and OBOS based on its brand identity and how is this perceived through brandimage? Methodology: The study is based on a qualitative approach. LÄS MER

  7. 5. Hur idrottsvarumärken påverkas av sponsring från bettingbolag : En jämförande deduktiv studie gällande de svenska elitfotbollsklubbarna och deras supportrar, samt klubbarnas CSR-arbete

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Fredrik Gunnarsson; Adam Withfeldt; [2021]
    Nyckelord :;

    Sammanfattning : Swedish football teams of today who are playing on an elite level get several tough tasks that they have to go through. It’s not like the good old days, when success on the pitch was everything that mattered. Now is the surroundings equally important. LÄS MER