Sökning: "unconscious decision making"

Visar resultat 1 - 5 av 20 uppsatser innehållade orden unconscious decision making.

  1. 1. Sociala mediers påverkan på Generation Z : En kvantitativ studie om vad som primärt påverkar Generation Z konsumenter på sociala medier vid val av varumärke

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Frida Furst; Oliver Lindh; [2023]
    Nyckelord :Påverkar; Konsument; Varumärke; Sociala medier; Lojalitet; Generation Z;

    Sammanfattning : Purpose: The purpose of the study is to identify how Generation Z consumers are influenced by social media when choosing a brand, as they are the only generation that has grown up with the internet as a given. The study also aims to investigate the consumer behaviors that Generation Z have on social media. LÄS MER

  3. 2. Neuroscience app interfaceanalysis.

    Kandidat-uppsats, Uppsala universitet/Institutionen för informationsteknologi

    Författare :Lucía Velasco González; [2023]
    Nyckelord :;

    Sammanfattning : The Neurologyca company received a request from a client, Orange, on how to improve its appinterface, Orange TV, to be more user-friendly. The project's main purpose is to evaluate the userexperience and optimal design of the interface, focusing on qualitative and quantitative research toanalyze the consumer emotional reaction while using the app. LÄS MER

  4. 3. Being Present with the Sound of Shakuhachi : Finding Tools for Composing Through Improvisation by Using Non-linearity to Focus on Time and Timbre on the Shakuhachi

    Master-uppsats, Kungl. Musikhögskolan/Institutionen för folkmusik

    Författare :Sakari Heikka; [2023]
    Nyckelord :shakuhachi; compositional methods; improvisation; Japan; timbre; non-linearity; micro-phenomenology; silence;

    Sammanfattning : The main goal of this thesis was to develop tools and methods for creating new music for the Japanese bamboo flute shakuhachi. Shakuhachi is an end-blown bamboo flute, which has existed in Japan since the seventh century. LÄS MER

  5. 4. The Impact of Covid-19 on Restaurants and Consumer Behaviour with in Jönköping Region

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Belinda Lemini Kunde; Inga.Britt Morgan; Martin Genov; [2022]
    Nyckelord :COVID-19; pandemic; restaurant; restaurant industry; consumer behaviour; ADKAR change model; EKB model; change management; digital marketing strategy; social media;

    Sammanfattning : Abstract   Background:  With the COVID-19 pandemic, consumer behaviour has adjusted accordingly, especially in relation to the restaurant industry. This issue is also present in the restaurant managers responses displayed at this critical event. LÄS MER

  7. 5. UX-designers i förhållande till organisation, etik och ansvar : En kvalitativ intervjustudie om UX-designers etiska ställningstaganden i förhållande till dark patterns

    Kandidat-uppsats, Uppsala universitet/Informationssystem

    Författare :Ingrid Skoglund; Julia Pettersson Nordqvist; [2022]
    Nyckelord :dark patterns; UX designer; ethics; design complexity; organizational practice; individual practice; applied ethics; knowledge gap; structures of society; dark patterns; UX-designer; etik; designkomplexitet; organisationens praxis; individens praxis; tillämpad etik; kunskapsgap; samhällsstrukturer;

    Sammanfattning : Dark patterns have the ability to influence unconscious decision-making of users and manipulate them to make decisions that go against their own interests. While dark patterns have led to an increase in sales and optimization of advertisement within companies, the users are affected negatively since they don’t reach their goal with the interface interaction and may be forced to navigate in complicated interfaces or be lured into doing impulsive purchases. LÄS MER